Growing Popularity of Women's Wigs Prompts Company to Open Full-service Retail Wig Salon in Los Angeles
Milano Collection Wigs Studio Features Ready-to-wear Wigs
LOS ANGELES, Feb. 7, 2011 /PRNewswire/ -- Until recently, wigs were worn mainly by entertainers, medical patients and women with thinning hair. Today, however, wigs are becoming more mainstream, and one company is ready to meet the increased consumer demand.
Milano Collection Wigs is a leading manufacturer, wholesaler and retailer of premium-quality European hair wigs. The company recently opened the Milano Collection Wigs Studio in Los Angeles, with the largest selection of European-hair wigs in California, available in all lengths, styles and colors. Its full-service wig studio offers sales, styling, service, color/highlighting, repair and wash/set therapy treatments.
Founder Yitzy Geisinsky explained that Milano Collection originally served mainly the Orthodox Jewish community. Married Orthodox women in devout Hasidic communities practice "tzniut," a spiritual path of modesty and humility that requires them to cover their natural hair in public. Most orthodox women turn to wigs as their solution of choice.
Today, quality wigs are highly sought after in the fashion and entertainment industries. Word quickly spread - both in the Orthodox community and beyond - that Milano Collection's wigs are incredibly natural looking. While the company is poised to cater to its unique target audience, Milano Collection is especially interested in serving the general public. Because Milano Collection Wigs is a manufacturer - the first mass producer to sell directly to the consumer - it can offer premium quality wigs at a fraction of the cost of its competitors' wigs.
The company has recently developed the "Freedom Cap" design (patent-pending) that enables the wig to be worn without clips, combs or messy glues. "This is a godsend for any wig wearer, especially to cancer patients or those suffering from alopecia," said Geisinsky.
Milano Collection boasts another first: the introduction of pre-cut/pre-styled (ready-to-wear) wigs to the public. Geisinsky cites several advantages of ready-to-wear wigs. Ready-to-wear wigs don't require salon cutting, which can range in price from about $150 to $400. Then there's the risk factor. "Once you cut a wig," he warns, "it doesn't grow back." Ready-to-wear wigs eliminate the guesswork of "How will it look on me?" said Geisinsky. "What you see is what you get." The pre-cut wigs are also convenient, saving the consumer a great deal of time.
The Los Angeles studio is located at 115 N. La Brea Ave., on a block noted for its trendy fashion boutiques. For more information, visit Milano Collection Wigs online at http://www.MCwigs.com.
About Milano Collection Wigs
Based in Los Angeles, Milano Collection Wigs was established in 2003. The company manufactures a full line of premium-quality wigs and accessories. Its products are available through distributors in the U.S., Canada, Australia, Europe and the Middle East. Milano Collection Wigs operates full-service retail wig showrooms in New York City and Los Angeles.
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SOURCE Milano Collection Wigs
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