Guvera Limited Signs Licensing Agreement With ASCAP

NEW YORK, April 1 /PRNewswire/ -- Guvera USA, Inc, a search website for "free but paid for" music and digital content provided by brands, announced today a licensing agreement with the American Society of Composers, Authors and Publishers (ASCAP), the first and leading U.S. Performing Rights Organization.  Through its agreement with ASCAP, Guvera is able to legally stream works of every kind of music created by ASCAP's more than 380,000 songwriter, composer and music publisher members.

Guvera currently has content agreements with Universal Music Group, EMI Music, INgrooves and IODA, offering consumers "free but paid for" legal downloads and on-demand streams from their full music libraries.  Advertisers will host branded channels on Guvera.com, paying a fee when their targeted consumers download or stream content, and companies such as ASCAP will receive a percentage of that fee to distribute back to their members.

"Guvera is a very strong and unique business model.  We believe Guvera's content delivery platform is exactly what many consumers have been seeking and a compelling opportunity for our members to receive compensation for use of their creative works online," said Matthew DeFilippis, Vice President, New Media for ASCAP.  "We are very pleased to officially announce the Guvera licensing agreement as the service launches worldwide."

Dan Thompson, Head of Content for Guvera USA, Inc, commented, "ASCAP represents an incredibly large number of composers, songwriters and publishers and we are thrilled to have the support of ASCAP and its community in a bid to fight illegal downloads and revolutionize the music market."

About ASCAP

Established in 1914, ASCAP is the first and leading U.S. Performing Rights Organization (PRO) representing the world's largest repertory totaling over 8.5 million copyrighted musical works of every style and genre from more than 380,000 songwriter, composer and music publisher members.  ASCAP has representation arrangements with similar foreign organizations so that the ASCAP repertory is represented in nearly every country around the world where copyright law exists.  ASCAP protects the rights of its members and foreign affiliates by licensing the public performances of their copyrighted works and distributing royalties based upon surveyed performances.  ASCAP is the only American PRO owned and governed by its writer and publisher members.  www.ascap.com

About Guvera Limited

Guvera Limited is a music and content download system designed in Australia, founded in 2008.  Guvera provides a way for content owners such as artists and record labels to generate revenue from their music, making it readily available and 100% free and legal to consumers.  Content is paid for by advertisers looking to target consumers in a revolutionary way with branded channels.  Guvera.com launched in the U.S. in March 2010 and offers content from Universal Music Group, EMI, BMI and IODA.  The company's consumer facing website is www.guvera.com.  Visit www.guveralimited.com for a presentation for advertisers and agencies.

SOURCE Guvera USA, Inc