Hanna Lee Communications' Strategic PR Campaign for The Dead Rabbit is Nominated for Four PR News Platinum PR Awards in the Best Branding, Best Marketing Communications, Best Media Relations and "WOW!" Categories
Recognition of Creating the Most Talked-About Bar and Making It a Must-Visit Destination in Lower Manhattan
NEW YORK, Oct. 11, 2013 /PRNewswire/ -- Hanna Lee Communications, Inc., an award-winning marketing agency that integrates traditional public relations with innovative social media marketing, today announces that it has been nominated for four PR News' Platinum PR Awards in the Best Branding, Best Marketing Communications, Best Media Relations and "WOW!" categories. The award nominations are for the agency's strategic public relations campaign on behalf of its Lower Manhattan tippling destination client, The Dead Rabbit.
PR News' Platinum PR Awards are some of the most coveted in the PR industry and recognize outstanding communications initiatives and programs across the U.S. The winners will be announced at a ceremony on October 15, 2013 at the Hyatt Hotel Regency in New York that will be attended by thousands of PR professionals.
The award nominations recognize the agency's strategic PR campaign for The Dead Rabbit, a tri-level mid-19th century style Irish/New York drinking saloon located at 30 Water St. in Lower Manhattan. The life's dream of Belfast barmen Sean Muldoon and Jack McGarry, its opening has been the most talked-about in recent history and ongoing buzz continues to pack it to capacity on a nightly basis. In addition to helping to make the bar a towering success from its start, the PR campaign brought a favorable spotlight to Lower Manhattan overall, which struggled in the wake of Hurricane Sandy.
"Thanks in large part to the strategic PR campaign, the public was clamoring for us to open our doors," said Muldoon. "Working hand-in-glove with Hanna Lee Communications was an important factor in the success of our launch and of our continuing business momentum. They are very hands on and truly embraced our vision. They were able to tell The Dead Rabbit's story in a focused and compelling way. They're exceptional partners."
"We are honored by these four award nominations and delighted to join the ranks of our fellow nominees who represent America's most iconic brands and world-class PR agencies," said Hanna Lee, President and Founder, Hanna Lee Communications. "The success of our campaign is a result of strategic insights and step-by-step collaboration with our dear clients. The best communications results come from understanding the client inside and out and being passionate about their product and the people behind it. The Dead Rabbit is a great example."
Hanna Lee Communications joins other nominees who represent iconic brands, including General Motors, Major League Baseball, Dunkin' Donuts, Hampton Hotels, Hennessy, Canon, DoubleTree Hotels, Samsung Galaxy, Hormel Foods and Novo Nordisk, as well as top PR agencies such as Weber Shandwick, Ketchum, Ogilvy Public Relations, Cohn & Wolfe, RF|Binder and Burson-Marsteller.
Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning marketing agency that integrates traditional public relations with innovative social media marketing. It is specialized in hospitality and lifestyle PR, including spirits, wine, food and travel, as well as event management. The agency only represents products and companies that it is passionate about. This outlook drives its well-acknowledged excellence.
The agency has created a number of successful PR case studies that have earned recognition from prestigious national and international organizations that include PR News' Platinum PR Awards, PRWeek Awards, SABRE Awards, PRSA-NY's Big Apple Awards, The Communicator Awards, The Bulldog Awards and the W³ Awards.
Hanna Lee Communications' client experience includes the Manhattan Cocktail Classic, Louis Royer Cognac, Santa Teresa Rum, The Dead Rabbit, PAMA Pomegranate Liqueur, GRACE Restaurant and Pub, Atsby New York Vermouth, Pisco Control C, Leblon Cachaca, Sobieski Vodka, Marie Brizard Liqueurs, Michael's New York, MONO+MONO Restaurant, Forcella Pizza Restaurant Group, Rayuela Restaurant, Macondo Latin Tapas Bar, Melibea Mediterranean Restaurant, San Domenico New York (now SD26), Japan Week, Mionetto Prosecco Wines, Wines of Croatia, Terra Andina Chilean Wines, G7 Portuguese Wine Consortium and others.
SOURCE Hanna Lee Communications, Inc.
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