Hard Rock Partners With Rihanna On Limited-Edition Artist Spotlight Merchandise Iconic Brand Makes Donation to the International Superstar's The Clara Lionel Foundation
ORLANDO, Fla., June 5, 2014 /PRNewswire/ -- Hard Rock International has partnered with international superstar Rihanna on limited-edition merchandise. As part of the partnership, the singer revealed a shirt featuring an original design and artwork as part of Hard Rock's Artist Spotlight Series. Hard Rock also announced that it was adding several of Rihanna's personal items to Hard Rock's expansive memorabilia collection. True to the brand's "Love All – Serve All" motto, Hard Rock is celebrating the partnership with a donation to Rihanna's charity, The Clara Lionel Foundation.
"This charity is very near and dear to my heart and I'm proud to announce Hard Rock's donation of $200,000 to The Clara Lionel Foundation, as well as showcase my shirt and spotlight merchandise," said Rihanna. "I'm honored to join some of the biggest names in music who have been celebrated with shirt designs as part of Hard Rock's Spotlight Series."
Rihanna delivered items from her personal closet to Hard Rock during an exclusive appearance at Hard Rock Cafe Paris where she announced the latest news about The Clara Lionel Foundation. To commemorate the partnership for Hard Rock's Artist Spotlight program and to honor Rihanna's generous and ongoing commitment to her country and those in need, Hard Rock's donation to The Clara Lionel Foundation will support the organization's efforts to improve healthcare in Barbados and support non-profit organizations that address the needs of youth globally in the areas of health, education, arts and culture.
Among the new items added to Hard Rock's permanent collection are a pink Swarovski crystal bodysuit, a custom floral dress and vinyl bodysuit worn during Rihanna's 2010-2011 "Last Girl on Earth Tour"; the denim shirt and black shorts Rihanna wore for her 2011 V Festival performance; the chain print jumpsuit worn at the 2012 Kollen Festival and the red gown Rihanna wore during the "Diamonds World Tour" in 2013.
Hard Rock's Rihanna Artist Spotlight shirts are now available online at www.hardrock.com and at select Hard Rock Cafe locations. The limited-edition black, unisex shirt features a striking black and white photo of Rihanna and her signature inside of a skull with an American flag pattern as the background. The back of the shirt will bear her signature and the Rihanna "R" along with the Hard Rock Cafe logo and city drop. The short-sleeve, black shirt was designed exclusively for Rihanna and Hard Rock, by Kay Talley and is available in sizes S-XL ($26 USD).
"We are honored to partner with Rihanna for Hard Rock's acclaimed Artist Spotlight initiative," said Keely Wade, Head of Philanthropy, Hard Rock International. "As a dynamic singer and an international icon, Rihanna is a star in the truest sense. She will forever be a part of music history and we look forward to continuing our relationship with Rihanna and support of The Clara Lionel Foundation. We are also extremely excited to showcase items from Rihanna's coveted wardrobe in various Hard Rock locations and we thank her for agreeing to add them to our memorabilia collection."
Hard Rock's Artist Spotlight Lineup
Since its founding in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. The Artist Spotlight program features the work of noted artists and performers and contributes to global and humanitarian causes worldwide. Rihanna will join Eric Clapton, Willie Nelson, Spice Girls, and Shakira, all who have designed limited-edition Artist Spotlight merchandise.
For additional details please visit www.hardrock.com.
Rihanna has taken the music, entertainment and fashion industry by storm. As an accomplished performer, she has sold over 50 million albums and 190 million digital tracks worldwide, making her the top-selling digital artist of all time. She's put out seven albums in seven years, achieved 13 number-one singles and won six Grammy Awards.
About The Clara Lionel Foundation
The Clara Lionel Foundation was established by Robyn "Rihanna" Fenty in 2012, in honor of her grandparents, Clara and Lionel Braithwaite. As a worldwide charitable organization, its mission is to improve healthcare in Barbados and support non-profit organizations that address the needs of youth globally in the areas of health, education, arts and culture. Rihanna's commitment to helping others has been evident since the start of her musical career. She has leveraged her worldwide fame and influence to address a diverse assortment of global issues facing our youth. Through the Clara Lionel Foundation, Rihanna will continue on this journey of supporting youth globally, as well as communities in her home town of Barbados.
About Hard Rock International
With a total of 181 venues in 55 countries, including 140 cafes, 20 hotels and 9 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Vienna, Anchorage and Siem Reap. New Hard Rock Hotel projects include Daytona Beach, Aruba, Abu Dhabi and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.
SOURCE Hard Rock International