Hay House Publishing Partners with Author Solutions, Inc., to Launch Self-Publishing Division, Balboa Press

Strategic Partnership Forms Leading New Thought/Self-Help Publisher's Entry into Self-Publishing

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May 14, 2010, 08:00 ET

CARLSBAD, Calif., May 14 /PRNewswire/ -- Hay House Publishing, a leading provider in publishing products that are self-empowering, announced Friday it is partnering with the world's leading self-publishing company, Author Solutions, Inc., to launch Balboa Press-a self-help self-publishing division. The alliance will allow authors to benefit from the leadership of Hay House, while taking advantage of Author Solutions' technology and services that make publishing easy, affordable, and available to anyone.

"We receive thousands of manuscripts annually, but we can publish only 100 products a year," said Reid Tracy, CEO of Hay House. "Our self-publishing division, Balboa Press, has been formed to allow many more people get their message out. While these books won't be published by Hay House, Balboa Press will be monitored for success, and hopefully we'll find the Hay House authors of the future," Tracy added. "This is the legacy of Louise Hay-25 years later-she wants to help the next generation find their voice."

Through this strategic partnership, Author Solutions will manage Balboa Press on behalf of Hay House, taking responsibility for selling and delivering a comprehensive array of publishing, marketing, and book-selling services, designed specifically for Balboa Press authors.

Kevin Weiss, Author Solutions president and chief executive officer, is pleased that Hay House is joining ASI in this alliance to expand opportunities for authors and choices for readers.

"Starting with its visionary founder, Louise Hay, Hay House has a rich track record of innovation and leadership in the self-help and new thought publishing space. We are pleased to be able to help them expand positive publishing opportunities to more and more authors who want to share their messages of hope and self improvement," said Weiss.

Author Solutions, the parent company of industry-leading self-publishing brands AuthorHouse, iUniverse, Trafford Publishing, and Xlibris, brought to market more than 20,000 new titles in 2009. Since 1997, ASI imprints have published more than 120,000 titles by 85,000 authors worldwide.

To learn more about the publishing packages available through Balboa Press, visit www.balboapress.com.

About Balboa Press

Balboa Press is a division Hay House, Inc., a leading provider in publishing products that specialize in self-help, and the mind, body, and spirit genre. Author Solutions, Inc. is the world leader in indie book publishing. Through this alliance, authors benefit from the leadership of Hay House Publishing and the speed-to-market advantages of the Author Solutions self-publishing model. For more information, visit www.balboapress.com.

About Hay House Publishing

Hay House is a leader in the self-empowerment publishing world, selling books, audios, and videos to 35 countries around the world. Hay House currently publishes approximately 350 books and 300 audios by more than 200 authors, which include 100 new titles a year. Hay House is one of the largest self-help publishers in the world. Hay House authors include: Wayne Dyer, Christiane Northrup M.D., Marianne Williamson , Caroline Myss, Deepak Chopra, Doreen Virtue, Gregg Braden, Esther & Jerry Hicks, Suze Orman, Jorge Cruise, and many more. Please visit us at www.hayhouse.com.

About Author Solutions, Inc.

Author Solutions, Inc. (ASI), an Inc. 5000 company, is owned by Bertram Capital and is the world leader in indie book publishing-the fastest-growing segment of publishing. ASI's self-publishing brands-AuthorHouse, AuthorHouse UK, iUniverse, Trafford, Xlibris, and Wordclay-have helped more than 85,000 authors self-publish, promote, and bring to market more than 120,000 new titles. Through strategic alliances with leading trade publishers, ASI is making it possible to develop new literary talent efficiently and provide authors a platform for bringing their books to market. Headquartered in Bloomington, Indiana, ASI also operates offices in Indianapolis and Milton Keynes, England. Visit www.authorsolutions.com, or call 1-888-519-5121 x5238 for more information.

SOURCE Author Solutions, Inc.