HealthMetrix Research Selects Outstanding Medicare Advantage Websites for 2015 MedicareWebWatch Certification

Feb 19, 2015, 14:00 ET from HealthMetrix Research Inc.

COLUMBUS, Ohio, Feb. 19, 2015 /PRNewswire/ -- HealthMetrix Research Inc., an independent research firm, announces the selection of 24 Medicare Advantage plan websites for MedicareWebWatch certification.  MedicareWebWatch certification recognizes excellence in Medicare plan website content, member connectivity, design and transparency.  Ten "benchmark" websites and 14 "distinguished" websites were selected from 168 Medicare Advantage websites after comprehensive site reviews. 

Among the 2015 certified websites, five are recognized also for achieving highest "accessibility" scores.  These sites offer the latest user-friendly technology to allow disabled visitors to fully access website content.  Another four websites are noted for providing transparency related to advanced content and privacy policy disclosure.  

According to HealthMetrix Research Inc. president Alan Mittermaier, "Given the increasing necessity for Medicare Advantage plans to communicate detailed information and execute transactions via the internet, plan websites must provide a high-value, positive experience for plan members, caregivers and guests.  These 24 organizations chosen for MedicareWebWatch certification have demonstrated a significant resource commitment towards maximizing the relevance and readiness of their Medicare Advantage websites.  HealthMetrix Research is pleased to recognize their forward-looking preparedness especially in anticipation of changes to the Medicare Advantage program."           

MedicareWebWatch certification is based on HealthMetrix Research's mapping methodology that weighs 48 website features related to: plan-specific content; external content resources; member connectivity; design and navigation; transparency and privacy policy disclosure.  Certification details are available at www.MedicareWebWatch.com.  HealthMetrix Research Inc. neither recommends nor endorses specific Medicare plans or products. 

www.MedicareWebWatch.com

Contact: Alan Mittermaier, 614-236-8345 

MedicareWebWatch Benchmark Websites

Aetna
Fallon Community Health Plan
Florida Blue
HealthPartners
Horizon Blue Cross Blue Shield
Humana
Kaiser Permanente
MVP Health Plan
Priority Health
Rocky Mountain Health Plans

MedicareWebWatch Distinguished Websites

AvMed
Blue Cross Blue Shield of Michigan
Capital District Physicians' Health Plan
Excellus Blue Cross Blue Shield
Group Health Cooperative
Health Alliance Plan
Health First
HealthPlus
Highmark Blue Cross Blue Shield
HMSA Blue Cross Blue Shield of Hawaii
Providence Health Plans
Security Health Plan
Tufts Health Plan
UPMC Health Plan

MedicareWebWatch Most Accessible Websites

Excellus Blue Cross Blue Shield
Florida Blue
Highmark Blue Cross Blue Shield
Horizon Blue Cross Blue Shield
Humana

MedicareWebWatch Most Transparent Websites

Aetna
Horizon Blue Cross Blue Shield
Kaiser Permanente
Priority Health

SOURCE HealthMetrix Research Inc.