Heineken® Returns to Tribeca Film Festival® for the 6th Year

WHITE PLAINS, N.Y., April 7, 2014 /PRNewswire/ -- Heineken^®, the official beer sponsor of the Tribeca Film Festival (TFF), announced enriched event experiences that will take consumers from passive observers to active participants at this year's Festival. These experiences, taking place over the duration of the Festival from April 16 – April 27, 2014 in New York City, include the second year of Heineken's Green Room Sessions, the reveal of #15SecondPremiere, supporting US-based Latino filmmakers through Tribeca Film Institute's Heineken VOCES Grant, sponsorship and presentation of the annual TFF Audience Awards, as well as an official film after-party and the official TFF event Wrap Party.

Heineken takes sponsorship to new levels at its signature Green Room Sessions. Following the screenings of the dark comedy, Summer of Blood, and the feel-good comedy, The Bachelor – the traditional Q&A experience will be transformed as guests relive each film within the Green Room Session walls through film-themed décor, catering, staff uniforms and general ambiance. Attendees enjoy a cold Heineken as the Green Room Host interviews the talent behind each film. The program will also provide an exclusive look into the films, and an opportunity for attendees to mix and mingle with the cast and crew involved. 

With the help of their agency of record Wieden+Kennedy New York, Heineken will also premiere the winning entry of their social call-to-action, #15SecondPremiere, during a private screening event on April 23^rd. Last month, fans were dared  to submit a movie pitch in a single tweet– but only if they believed they had what it took to publicly premiere their short film during the Festival, brought to life courtesy of Heineken. Out of hundreds of submissions, Dennis Lazar's pitch was ultimately chosen, produced and directed by a Hollywood film crew, turning his 140 character pitch into 15 seconds of finished film. Dennis will be flown to New York City to attend a private Q&A event at TFF, where Heineken will screen his movie, which features a cloned Abe Lincoln with a not-so-nice agenda. Plucked out from behind the safety and anonymity of his keyboard, Dennis will have to stand behind his mini-masterpiece in person – amidst all the fanfare, hoopla and questions that go into a premiere event – all after viewing the end result of his 140 character tweet for the first time.

"In our sixth year as a proud sponsor of Tribeca Film Festival we want to bring film-goers new, unexpected experiences," said Pattie Falch, Director or Sponsorships and Events at Heineken. "We're excited to partner with Tribeca Film Festival to present events like Heineken Green Room Sessions and #15SecondPremiere that will allow people to go beyond their comfort zone and try something new to open their world."     

In conjunction with Tribeca Film Institute, Heineken will also continue its ongoing support of Hispanic filmmakers with the presentation of the annual Heineken VOCES Grant. This year's VOCES recipients – Rodrigo Reyes, for his documentary Sanson and Me, and Yolanda Cruz, for her feature La Raya – will be honored during a private event hosted by Heineken on April 17.  In addition to cash prizes, the winners will receive year-round project support from Tribeca Film Institute. For more information please visit www.tribecafilminstitute.org/pages/latin_fund_voces.

As a passionate supporter of the film community, Heineken is also proud to sponsor the After Party of the critically-acclaimed film X/Y, starring America Ferrera, as well as the TFF Audience Awards and Wrap Party. Throughout the Festival, attendees will have the chance to vote for their favorite films by completing nomination ballots upon exiting screenings of films. Final results will be tabulated and announced during the official Wrap Party at Slate and concluding TFF celebration on April 26.

To enjoy the Tribeca Film Festival experience with Heineken, please follow us on Twitter or Instagram, @Heineken_US, #HKNGREENROOM, visit the Heineken Facebook page, www.facebook.com/Heineken and watch the #15SecondPremiere on YouTube.

Green Room Session Details
TFF ticketholders are invited to participate in the following Heineken Green Room Sessions upon viewing the films in theatres at the Festival:

• Thursday, April 17, 6:00PM (film); 7:45PM (Green Room Session) – "Summer of Blood"
• Tuesday, April 22, 8:30PM (film); 10:45PM (Green Room Session)  – "Bachelor Weekend"
• Thursday, April 24, 9:45PM (film); 11:30PM (Green Room Session) – "Summer of Blood"

Films with corresponding Green Room Sessions will also be noted on the general Festival schedule, available on the TFF website (http://tribecafilm.com/stories/heineken-green-room-series-tribeca-film-festival-tff-2014). 

About HEINEKEN USA

HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com.

Contact:

Adam Feigen
Heineken USA
[email protected] 
914-681-4138

Simone Brathwaite
Edelman
[email protected]
212-704-4497

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SOURCE Heineken