Hemisphere Interactive Connects with thePlatform on Video Publishing and Management

SEATTLE and AUCKLAND, New Zealand, Aug. 11, 2011 /PRNewswire/ -- thePlatform, the leading white-label video publishing company, and Hemisphere Interactive, a provider of multi-platform product development, today announced a reseller agreement to extend video publishing, management and development solutions in Australia and New Zealand. Under the new agreement, Hemisphere will become a preferred developer and authorized reseller of thePlatform's mpx media publishing system, offering local support for customers across the Oceania region.  

"We've enjoyed a good working relationship with thePlatform over the years, collaborating on online video projects with major media companies around the world," said Glyn Beaumont, managing director, Hemisphere Interactive. "We look forward to offering our customers here in New Zealand and Australia an enterprise caliber publishing and management system that can help them achieve their business goals."

"We think Hemisphere is the right fit for thePlatform in the region given their experience with major media companies," said Marty Roberts, vice president of sales and marketing for thePlatform.  "They understand both the business and technical requirements of online video in the local market and we look forward to working with them."

Hemisphere Interactive provides multi-platform product development of large and small scale cloud-based applications and social media, applications, video distribution and data integration work for large media companies around the world. Customers include Turner Broadcasting, CNN, Comcast, Liberty Media, News Corp., HIT Entertainment and Lockerz.com.

Media companies rely on thePlatform as their open, central hub for managing, monetizing and syndicating billions of professionally produced video views annually. The company's mpx media publishing system is an enterprise class online video platform that offers a streamlined workflow and support for a wide range of online business models. thePlatform currently provides online video management services to numerous programmers, leading media companies, and five of the top cable TV service providers in North America, including the largest "TV Everywhere" deployments.

More information about Hemisphere Interactive can be found at www.hemisphereinteractive.com. More information about thePlatform can be found at www.thePlatform.com.

About Hemisphere Interactive

Hemisphere Interactive provides rapid cost effective development of large and small scale applications. The company architects, develops and staffs a variety of applications for large media companies, startups, and educational systems on the cloud.  Hemisphere specializes in transactional, commerce, and media systems with expertise in video, social networking and games. Customers include Turner Broadcasting, CNN, Comcast, Liberty Media, the University of Washington, HIT Entertainment, and News Corp. The company is based in Auckland, New Zealand.

About thePlatform

thePlatform™ is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: Cablevision, Canwest, CBC, Comcast, Corus Entertainment, Cox Communications, ExerciseTV, HIT Entertainment, NBC Local Media, Outdoor Channel, PBS, PBS KIDS Sprout, Rogers, Sony BMG, Starz Play, Time Warner Cable, Travel Channel Media, truTV and numerous others. With a 10-year history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. The company also has offices in New York and Los Angeles. For more information visit: www.thePlatform.com.

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