Hendricks Park Does the Shopping for You with New Online Luxury Clothing 'Voutique' Service for Men

Virtual Boutique Gives High-End Service a High-Tech Makeover -- Making it Easy for Men to Dress Well Without Shopping

Dec 13, 2010, 08:43 ET from Hendricks Park

NEW YORK and BEND, Ore., Dec. 13, 2010 /PRNewswire/ -- Hendricks Park (www.hendrickspark.com), a luxury clothing service for men, today announced the official opening of the Hendricks Park Voutique™: a "virtual boutique" for the man with the means to dress well, but not the time or desire to shop. Hendricks Park's Voutique concept blends classic luxury service with high-tech convenience – interacting with clients via webcam to hand-select the perfect wardrobe for business trips, vacations, and special events, then shipping it to their doorsteps for a "shopping-free" experience.

Companies like Zappos have shown consumers are most loyal to e-tailers that prioritize customer care. Hendricks Park goes even further, offering a level of individualized care and exclusive product selection typically found only at a luxury boutique. Personal style experts deliver a high-touch, relationship-driven service –offering style recommendations, making clothing picks, even working with clients' significant others to design a custom wardrobe.

How it works: After a brief "get-to-know-you" webcam session, the expert personally selects the client's clothing, assembled in outfits ready to try on during the next online consultation – where he'll get honest feedback on the look and fit, and recommendations on coordinating these items with his existing wardrobe. The client keeps what he likes and returns what he doesn't, with free shipping both ways – all from the comfort of his home, office, or even hotel while traveling.  

"We recognized a major gap in the men's apparel industry, where men with the means to buy nice clothing don't always have the time or inclination to shop," said Lisa Bruckner, Founder and CEO of Hendricks Park. "We fill this gap by catering to men's appreciation for high-end service while addressing their need for high-tech convenience. Hendricks Park is more than just another e-commerce site; it creates a personalized experience that makes dressing well easy and fun."

After launching privately in early 2010, Hendricks Park has grown quickly through word-of-mouth referrals, and is now accepting applications from the public for its exclusive services. The "Hendricks Park Man" wants to save time, enjoys quality clothing and personalized service, and typically spends $1,000 or more on clothes each season.

Last-minute holiday gift: The Hendricks Park Wardrobe Analysis is perfect for any guy on your list. A $300 gift certificate includes a fun, 2-hour online consultation. A personal style expert reviews your wardrobe and makes recommendations about what to keep, toss, or donate, and how to organize and coordinate your best looks.

About Hendricks Park

Founded by men's stylist Lisa Bruckner, Hendricks Park offers a luxury clothing service for men that leverages the virtual convenience of the web with the individualized care of a high-end boutique. The Hendricks Park Voutique™ connects clients online via webcam with a personal style expert who hand-selects items from a wide array of designer brands for business trips, family vacations, special events, and more. With highly personalized service, door-to-door clothing delivery, free two-way shipping, and more, Hendricks Park caters exclusively to the man who needs a polished look, but doesn't have the time or desire to shop. With offices in Bend, Oregon and New York City, Hendricks Park outfits everyone from high-powered business executives to aspiring career-minded men who need to "dress the part" to make a great impression. A complete online Wardrobe Analysis is also available. www.hendrickspark.com  

SOURCE Hendricks Park



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