High Fidelity Pixels Enhance Ultra HD Video On Demand

LAS VEGAS, Jan. 7, 2015 /PRNewswire/ -- (Consumer Electronics Show, Palazzo Hotel, Lago Suite 50-819) - According to Displaysearch, a global market research and consulting firm now part of IHS, Inc., 4K TV shipments jumped more than 500 percent Y/Y in Q314 to top 3 million units, bringing total shipments to 6.4 million units in 2014. While service providers around the world are launching or expanding 4K VOD services to satisfy the demand of new ultra high-definition (UHD) TV owners, content providers in general, and Hollywood studios in particular, are looking for ways to enhance the experience for viewers, not just with more pixels but also with a higher degree of fidelity in the rendering of those images. As a result of its cooperation with Hollywood majors, ATEME announced today that it has added a host of features to its broadly deployed TITAN File (http://ateme.com/en/products/Transcoders/TITAN-File) video-processing platform, including:

• Delivers more realistic or more vivid colors - TITAN File now supports BT.2020 extended color gamut to enable more realistic or vivid colors, all according to the original creative intent. Files created with TITAN can be signaled as BT.2020 when the source content is already referencing this color space or converted from other color spaces such as BT.601, BT.709 or P3.
• Support of high dynamic range (HDR) - Allows for enhanced contrast by signaling the electro-optical transfer function (EOTF) as SMPTE ST 2084 Perceptual Quantizer (PQ).
• Enables higher-fidelity rendering - By signaling the characteristics of the reference display used by the artist to create the original program, TITAN File implements the SMPTE ST 2086 mastering display metadata standard.
• Native support of the SMPTE Interoperable Master Format (IMF) - Includes the IMF composition playlist, an important feature to streamline UHDTV content delivery workflows.

Jerome Vieron, advanced research manager, ATEME, said:
"ATEME has been heavily engaged in researching new television formats as part of the 4EVER project, a collaborative program that was launched in 2012 with partners including Orange Labs and France Televisions. The addition of HDR support in our products is a logical outcome of this research effort, which has established the value of enhancing the television experience not just with more pixels, but also with better pixels."

"Global TV Shipments Rebound, LCD Growth Significantly Improves, According to Displaysearch," Nov. 25, 2014, http://bit.ly/1AC191q

About ATEME:
ATEME (PARIS:ATEME) is a global leader in advanced video compression solutions for the broadcast industry and a world leading provider of HEVC, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications.  More information is available at www.ateme.com.

ATEME Press Contacts:
Dorota Bouskela ATEME Corporate Marketing T: +33 169-358-988 E: [email protected]
Kim Dearborn Nadel Phelan, Inc. T: +1-831-440-2407 E: [email protected]

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SOURCE ATEME

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