H&M Rocks Out With The Atomics For Latest Coachella Collection

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Feb 16, 2017, 08:01 ET

NEW YORK, Feb. 16, 2017 /PRNewswire/ -- H&M Loves Coachella is an exclusive collection in collaboration with one of the world's greatest music festivals. This year's campaign features the musicians, turned models, Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine, with their alternative pop band, The Atomics. To celebrate the launch of the collection, The Atomics will also be performing live from the H&M Store in Times Square on March 16^th! The collection is about capturing that festival spirit whether you're lucky enough to be in the Californian desert, or sharing the Coachella feeling around the world. H&M Loves Coachella will be available in the US beginning March 23^rd and globally from March 30^th in select H&M stores, as well as online.

H&M Loves Coachella featuring the Atomics

This year's campaign will feature a music video by The Atomics. In the video, the group covers Let's Live for Today by The Grass Roots, showing how the Coachella look spreads worldwide, beyond the festival itself. "H&M Loves Coachella has all the pieces to get the festival spirit, wherever you are in the world," says The Atomics.

After eight years of being an official Coachella Valley Music and Arts Festival sponsor, H&M is pleased to continue merging the worlds of fashion and music. "We loved collaborating with the Coachella team for this collection. They gave us such great feedback on our designs," says Pernilla Wohlfahrt, H&M's Head of Design and Creative Director.

Key pieces in this year's collection include the sheer black lace spaghetti-strap dress, worn with a faux suede studded choker and pink heart sunglasses. The essential floral-embroidered denim jacket is perfect over a metallic bodysuit made from recycled polyester. For men, it's about the perfect tie-dye T-shirt with matching tie-dye drawstring shorts.

Get your spring cleaning started early for a chance to win two 3-day passes to Coachella! Bring in your unwanted clothing in any condition, from any brand to any H&M location for our garment recycling program and receive 15% off your entire purchase and the chance to enter the contest! Visit your local H&M for more details.

For Campaign Images click here	Contact person:
For BTS images click here	Marybeth Schmitt
For Still Life images click here	Telephone: +1 (646) 336-3200
For Campaign Video click here	Email: [email protected]

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M's business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 4,300 stores in 64 markets including franchise markets. In 2016, sales including VAT were SEK approximately 223 billion. The number of employees amounts to more than 148,000. For further information, visit hm.com.

SOURCE H&M