Honda and Castrol Introduce a New Range of Co-branded Products for Cars in Europe
LONDON, October 17, 2013 /PRNewswire/ --
Honda Motor Europe has entered into a three year cooperation agreement with Castrol as its recommended lubricants supplier with an excellent new range of co-branded products and genuine oils for use in Honda engines.
The Honda Castrol cooperation is one born from common objectives: performance and fuel economy. Honda strives to deliver high-efficiency products equipped with advanced technologies that reduce fuel consumption and CO2 emissions without comprimising driving performance. As one of the the world's leading innovators of lubricant technology, Castrol pioneers new ways to improve the efficiency and performance of engines. Honda and Castrol have co-engineered a new range of low-viscosity lubricants, Castrol EDGE Professional H, for existing Honda models to maximise the performance and efficiency of the manufacturer's engines.
"Honda shares with Castrol the pursuit of increased performance and greater efficiency through technical excellence and innovation, and we are certain that this cooperation agreement will prove highly beneficial to our customers," commented Koji Arai, Director of Customer Division, Honda Motor Europe Ltd.
Castrol EDGE Professional H advanced premium lubricants have been designed for use in Honda's existing range of high-tech i-VTEC petrol engines, i-DTEC diesel engines, including the new 1.6 i-DTEC engine which is available on the Civic and will soon be introduced on the CR-V and Civic Tourer, and Honda's hybrid engines.
Mandhir Singh, Regional Vice President, Castrol Automotive Lubricants - Europe & Africa, said: "The Castrol EDGE Professional H range is co-engineered with Honda to help its cars achieve increasingly tighter emissions regulations, while providing drivers with exceptional engine protection and performance. For both brands, this represents an important milestone in the future development of both engines and lubricants."
Castrol EDGE Professional H and Honda genuine oil is the only oil range recommended by Honda in Europe and is available through Honda's dealer network.
Honda and Castrol have a long history within cars, motorcycles and also racing. In 1959 a Castrol backed Honda motorcycle squad took the manufacturers' title in their very first Isle of Man outing. Since then, Honda and Castrol have enjoyed countless victories in MotoGP, World Superbikes and endurance bike racing and now the FIA World Touring Car Championship (WTCC). Castrol is the title sponsor of the Honda team for the 2013 WTCC season. The Castrol Honda WTCC team secured a victory in only the third meeting of the season and since then have acheived numerous podiums and the Manufacturers' Champtionship title. For both Honda and Castrol performance on the track or on the road is paramount.
Honda designs, manufactures and markets automobiles, motorcycles and power products worldwide. A global leader in powertrain and electromotive technologies, Honda produces more than 25 million engines annually for its three product lines. Honda Motor Europe has responsibility for supporting and strategically coordinating all of Honda's European business activities, including production, sales, marketing and customer support for automobile, motorcycle and power equipment operations.
Castrol (http://www.castrol.com) is part of BP, one of the world's largest energy companies. Through strategic relationships with many of the world's leading car manufacturers, Castrol is able to maintain its position as one of the market and technical leaders for automotive lubricants for trade and retail customers. Castrol has a specially tailored offer for franchised workshops combining three professional lubricant brands with a range of business support programmes for improved business performance, training, re-engineering processes, workshop equipment planning, delivering tele-business solutions, and creating and managing effective sales and marketing programmes.
Honda Press Office
SOURCE Honda UK
More by this Source
New Civic Tourer Commences Mass Production at Honda's UK Plant
Dec 13, 2013, 05:56 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.