Hujiang and Cambridge University Press Extend Strategic Cooperation on Educational Publishing Resources

11 Nov, 2015, 10:00 ET from Hujiang

BEIJING, Nov. 11, 2015 /PRNewswire/ -- On November 2, Hujiang, China's leading online education platform announced its new strategic cooperation with Cambridge University Press (CUP), a publishing giant with a history of more than 100 years. Based on the cooperation on the Unlock series, the two parties will extend their cooperation on publishing and educational services. As one of the most important partners of Cambridge University Press in global online education, Hujiang is authorized to develop, operate and promote high quality resources of CUP through the cooperation, starting with developing products and courses for the K12 textbook Guess What and business English textbook Business Plus.

In the Internet era, high quality educational resources are the prerequisite for the development of education industry. As China's leading online education company, Hujiang is not only developing rapidly, but also actively exploring new approaches of online publishing cooperation with famous publishers around the world in recent years. Cambridge University Press, the other leading party on this press conference, is one of Hujiang's important partners in publishing.  

On the press conference, Hujiang demonstrated the online course and product based on the Unlock series, which is the fruit of earlier cooperation with Cambridge University Press. This course emphasizes the test of application ability in the cognitive level and the cultivation of critical thinking. With the help of the exclusive courses and online exercises, this course, which is localized and digitized on the basis of the Unlock series, can steadily improve students' ability for listening, speaking, reading and writing needed for IELTS test.

Peter Phillips, CEO of Cambridge University Press said that China is becoming Cambridge's regional center for various events and business growth. As for online education, China enjoys a promising market which has local features. As a comprehensive publisher and educational service provider, Cambridge needs influential and experienced partners in China like Hujiang to jointly develop online courses to make best use of its premium learning products, thus making them popular among Chinese learners.

Fu Cairui, CEO of Hujiang, believes that the cooperation between Cambridge University Press, which owns high quality educational resources and Hujiang, which has over 90 million online learners, will help Cambridge University Press extend its influence in China and serve China's learners in a better way. Mr. Fu is paying special attention to and looking forward to the future in-depth cooperation on high quality content from Unlock, Guess What to Business Plus

What's more, on this year's World Book Day (April 23), Hujiang and Cambridge University Press established a promising win-win partnership in English language teaching products. Hujiang has developed long-term partnerships with publishing and media companies in content. In recent years, Hujiang has forged partnerships with several international companies. Besides CUP, Hujiang is working jointly with other first class international publishing companies (such as McGraw-Hill Education, HarperCollins, Oxford University Press and Cengage Learning) to explore high quality e-learning educational products and services, providing users with authorized high quality educational resources.

About Hujiang

Hujiang is China's largest e-learning platform, aiming to provide users with convenient, high quality and comprehensive online learning products and services. Since its establishment, Hujiang has built four business units: learning news, learning community, learning tools and learning platforms, covering various content including higher-education entrance examinations, examinations for studying abroad, languages, careers and hobbies.

In recent years, Hujiang has strongly supported start-ups in online education and actively built an online education ecosystem to achieve a win-win situation. In the meantime, Hujiang has collaborated with traditional schools to narrow the educational gap and promote the educational equity, bringing high quality educational resources to every corner in the world through Internet. Now, as the leader in online education, Hujiang has 90 million users and has influenced 200 million learners.

About Cambridge University Press

Cambridge University Press (CUP) is the publishing business of the University of Cambridge. Founded in 1534, it is one of the largest educational and academic ublipshers in the world. Cambridge University Press furthers the University's mission by disseminating knowledge in the pursuit of education, learning and research at the highest international levels of excellence.

With a global sales presence, publishing hubs, and offices in more than 40 countries, it publishes over 50,000 titles by authors from over 100 countries. Its publishing includes academic journals, monographs, reference works, textbooks, and English-language teaching and learning publications.

SOURCE Hujiang