2014

Hulu Announces 2011 Super Bowl XLV AdZone Winners Volkswagen and Bridgestone Ads Scored Major Points on Hulu

LOS ANGELES, Feb. 7, 2011 /PRNewswire/ --


WHAT

Only hours after the Packers were crowned Super Bowl XLV champions, Hulu users have determined the Super Bowl ad winners as well. Votes have been cast across the 69 Super Bowl ads on Hulu's AdZone. (www.hulu.com/adzone)


HIGHLIGHTS


The "most liked" category was led by Volkswagen's "The Force," narrowly edging out Bridgestone's "Carma." But this was a very close race:  Voters in the South and East preferred Bridgestone, while the voters in the West and Midwest cast more votes for VW.


Dorito's "Pug Attack" and Bud Light's "Hack Job" were two of the most viewed ads on Hulu's AdZone, and "Chrysler: Imported From Detroit" made the Top 5 "Most Liked" list in the Midwest.







RESULTS

Overall Most Liked Ads

  1. Volkswagen: The Force
  2. Bridgestone: Carma
  3. Volkswagen: Black Beetle

Most Viewed Ads

  1. Doritos: Pug Attack
  2. Volkswagen: The Force
  3. Bud Light: Hack Job

Overall Most Liked Ads by Women

  1. Volkswagen: The Force
  2. Bridgestone: Carma
  3. NFL: Super Bowl Celebration

Overall Most Liked Ads by Men

  1. Bridgestone: Carma
  2. Volkswagen: The Force
  3. Paramount: Captain America: The First Avenger

Most Polarizing by Gender


Women Strongly Favor

  1. Chevrolet: GMME
  2. Play60: Who's Next?
  3. Twentieth Century Fox: Rio
  4. Chevrolet: Cruze Status
  5. Living Social: It'll Change Your Life

Men Strongly Favor

  1. Columbia Pictures: Battle: Los Angeles
  2. Universal: Cowboys and Aliens
  3. Skechers: Kim Kardashian: Hello Skechers
  4. Sony Ericsson Xperia PLAY: Surgeon - Extended
  5. Paramount: Thor




Overall Most Disliked Ads

  1. Salesforce: Chatter.com Launch: Still Doing Impossible Things
  2. Salesforce: Chatter.com Launch: Do Impossible Things
  3. Go Daddy: The Contract

Most Active States (Most Votes)

  1. California
  2. Texas
  3. New York
  4. Washington
  5. Florida


Most Liked, by Region

West

  1. Volkswagen: The Force
  2. Bridgestone: Carma
  3. Volkswagen: Black Beetle
  4. NFL: Super Bowl Celebration
  5. Doritos: House Sitting

Midwest

  1. Volkswagen: The Force
  2. Bridgestone: Carma
  3. Chrysler: Imported From Detroit
  4. Volkswagen: Black Beetle
  5. NFL: Super Bowl Celebration

South

  1. Bridgestone: Carma
  2. Volkswagen: The Force
  3. Volkswagen: Black Beetle
  4. NFL: Super Bowl Celebration
  5. Doritos: House Sitting

East

  1. Bridgestone: Carma
  2. Volkswagen: The Force
  3. NFL: Super Bowl Celebration
  4. Volkswagen: Black Beetle
  5. Coca-Cola: Border




For more information and to watch Super Bowl 2011 ads, visit www.hulu.com/adzone.


WHO

Hulu is an online video service that offers a wide selection of premium programming, hit TV shows, clips, movies and more.

Experience the site for yourself at Hulu.com.




SOURCE Hulu



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