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If a Picture Is Worth a Thousand Words, Video Can Prove Priceless

Explainer videos are a fun and practical "visual elevator pitch" to showcase what your brand does.

Sep 12, 2013, 10:00 ET from PR Newswire Association LLC

NEW YORK, Sept. 12, 2013 /PRNewswire/-- Have you ever stumbled over the question, "What does your company do?"  It's not that you don't know, but in a quick conversation it can be hard to package your varied product offerings in a simple, easy-to-understand way.  Explainer videos have become a popular way for a brand to showcase its mission, a specific product suite or skill set; the videos work as a visual elevator pitch.  And with multimedia on the rise in communications efforts, it's an effective, and timely, way to engage with an increasingly digital audience base.1 

MultiVu, a division of PR Newswire, recently launched an explainer video series.  The first video in the series, the award-winning What We Do, gives an overview of MultiVu as a brand.  The video, produced in-house using MultiVu's experienced creative and production teams, also serves as a demonstration of MultiVu's abilities.

To view MultiVu's What We Do and learn more about MultiVu's services:

"With such a multifaceted business, clients are often unaware of the full breadth and variety of services that MultiVu offers—everything from creative and production to broadcast and distribution," said Evan Horisk, Producer at MultiVu and the lead on the explainer series production. "The team decided to produce three explainer videos that showcase what we do, and how we do it."

Explainer videos can help a brand achieve several goals:

  • To help people better understand what a brand does
  • To demystify a varied business
  • To spark conversation with existing clients
  • To generate new leads

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:

Caitlin Carragee
Manager, Marketing Communications


Video with caption: ""What we do" videos, also known as "explainer" videos, are a great way to share a simplified message with your target audience to demystify services and product offerings. Instead of "telling" you how to make one, we decided to create our own to illustrate how it works." Video available at:

Image with caption: "PR Newswire logo." Image available at:

SOURCE PR Newswire Association LLC

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