NEW YORK, July 14, 2016 /PRNewswire/ -- IMG and SiriusXM today announced the launch of "The Source, Powered by Life Reimagined," a unique new radio program curated and hosted by stars from every genre. A limited-run series starting July 16, "The Source" will air exclusively on SiriusXM's Stars (channel 109) at Noon ET on Saturday and Sunday. The four-week series will also be available via SiriusXM On Demand on smartphones and other connected devices, as well as online at www.siriusxm.com.
"The Source" will give listeners an opportunity to connect with celebrities in a new way as they share their insights on everything from fashion, art and entertainment to businesses, politics, and pop culture. The show, presented by Life Reimagined, a platform that helps people navigate transitions and pursue their goals in life, will feature a wide variety of actors, directors, athletes, supermodels, musicians and authors, with Arianna Huffington, Ricky Williams and Donovan McNabb, Ashley Graham, Jerry Springer, Niecy Nash, Carolyn Murphy, Jenna Elfman, Ashley Judd, and Chanel Iman appearing for the pilot month, among others.
"Celebrities are increasingly looking for avenues where they can have direct conversations with their fans, and 'The Source' is purpose-built for that," said Mark Shapiro, Chief Content Officer, WME | IMG. "Listeners are going to hear these influencers in a whole new way, leading conversations on everything from politics to pop culture. We couldn't have a better home for this than SiriusXM, and are excited about the opportunities this offers for individuals and brands looking for new ways to connect with their audiences."
"Bringing new voices to radio has been a hallmark of SiriusXM, and we are excited to work with IMG to bring this eclectic slate of personalities for our listeners," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "This new show will draw talent from the fields of music, sports and entertainment and beyond, and give them the opportunity to speak at length and in uncensored fashion about their work, passions, views, and life experiences."
A few highlights:
- Ricky Williams jokes that Donovan McNabb played a central role in events that led to one of Williams' failed NFL drug tests:
"So I want to start off with a crazy, a crazy story. It's something I never shared with anyone; I actually just realized it five minutes ago. The man sitting to my right Mr. Donovan McNabb is the reason I retired from football in 2004."
- Ariana Huffington talks with David Gergan about the importance of sleep, and Donald Trump's lack of it:
"In a similar way, you know, Donald Trump's famous for not sleeping very well – he is up late night tweeting one thing or another. I think this contributed to somewhat erratic – well, not somewhat – he has been erratic as a campaigner. If he has not suffered from sleep deprivation, he's darn close." – David Gergan
"He is displaying all the symptoms of chronic sleep deprivation, according to the American Academy of Sleep Medicine. You know: inability to process, giving false information, mood swings, outburst of anger, false memories." – Ariana Huffington
- Ashley Judd shares her response to unwanted and unsolicited male ogling:
"Anytime, anywhere, you do that and you are going to get some pushback from me. That's an example of a microaggression."
"The Source" is the first show IMG has created with SiriusXM. IMG's recent lifestyle and entertainment projects include the 2015 MISS UNIVERSE® and 2016 MISS USA® telecasts; ELEAGUE, a professional eSports league created with Turner; the NBA All-Star All-Style special; and Made to Measure (M2M), a digital fashion network.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world's greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest radio company measured by revenue and has more than 30 million subscribers. SiriusXM creates and offers commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment, and a wide-range of Latin music, sports and talk programming. SiriusXM is available in vehicles from every major car company in the U.S. and on smartphones and other connected devices as well as online at siriusxm.com. SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. SiriusXM also provides premium traffic, weather, data and information services for subscribers through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™. SiriusXM delivers weather, data and information services to aircraft and boats through SiriusXM Aviation, SiriusXM Marine™, Sirius Marine Weather, XMWX Aviation™, XMWX Weather, and XMWX Marine™. In addition, SiriusXM Music for Business provides commercial-free music to a variety of businesses. SiriusXM holds a minority interest in SiriusXM Canada which has approximately 2.7 million subscribers. SiriusXM is also a leading provider of connected vehicles services to major automakers, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.
About Life Reimagined
Life Reimagined was launched by AARP in 2014 as a personal guidance system to help people navigate transitions, pursue their goals, dreams and purpose in life. Through groundbreaking online programs and tools, and powerful live experiences, today Life Reimagined helps people discover new possibilities in life. Begin reimagining at www.lifereimagined.org.
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SOURCE Sirius XM Holdings Inc.