Imperial Brands, Inc. Announces National Launch Plans for 4 Orange Premium Vodka

PALM BEACH GARDENS, Fla., May 17 /PRNewswire/ -- After a highly successful Florida launch, Imperial Brands, Inc. announces the national expansion of 4 Orange Premium Vodka, the world's first super-premium vodka distilled exclusively from Florida oranges. Several key markets will herald the arrival of this revolutionary new orange-distilled vodka over the next three months, including California, New Jersey, New York, Texas, Massachusetts, Illinois, Arizona, Michigan, Nevada, and Colorado.

Crafted at Florida's first registered distillery, Florida Distillers Company, this unique orange-based vodka embodies the essence of Florida in a bottle. 4 Orange is distilled from 100% orange spirits derived from four unique Florida orange varieties – Hamlin, Parson Brown, Temple, and Valencia – making it the world's first vodka you can "squeeze."

One 750ml bottle of 4 Orange Vodka contains approximately twenty Florida oranges. With its bright top notes and fresh citrus distillation base, 4 Orange will take you on a trip to Florida's grove stands. Subtle flavor notes of sweet orange and tangy marmalade tantalize the palate. This gluten free 80-proof spirit can be enjoyed neat, on the rocks or mixed in cocktails.

Since its October 2009 Florida launch, 4 Orange Vodka has been available at select Florida retailers, restaurants and bars. 4 Orange has been especially successful in the duty free segment, including the Miami International Airport and Orlando Sanford Airport's stores, as tourists are eager to take home Florida's vibrant lifestyle in a bottle. The brand's national launch will include a thought-provoking full print, sampling event and social media brand campaign.  

"4 Orange was extremely well-received in its home state of Florida because it was a unique new spirit that defied the category norm while simultaneously benefitting the environment," says Chester Brandes, President and CEO of Imperial Brands Inc., a wholly owned subsidiary of Belvedere, S.A. and the creator of 4 Orange Vodka. "Florida has redefined vodka with its iconic oranges the way the French defined wine with their grapes, and we are looking forward to sharing this groundbreaking new spirit with additional consumers."

4 Orange's iconic bottle design is both vibrant and elegant. Arriving in a tall frosted bottle, it features a circular glass front peephole design depicting a Florida citrus grove and a brand icon that features four oranges. Each bottle is marked with an authentic "From Florida" agricultural seal of approval that depicts a sun over land and water. 4 Orange Vodka is available in 750ml and 1L sizes.

In addition to pleasing the palate, 4 Orange Premium Vodka is an eco-friendly spirit. Rather than adding artificial orange flavoring, 4 Orange is actually created from the citrus fruit itself. Fresh orange molasses is brought from the Peace River basin directly to the nearby Florida Distillers Company, reducing the carbon footprint of 4 Orange Vodka's production as a result of its close proximity to its resources. Its unique distillation process is entirely sustainable, with no waste resulting from its creation.  

For more information, visit www.4orangevodka.com or contact Jennifer Gutierrez at The Gab Group, 561-750-3500 or [email protected].  

About Imperial Brands, Inc.

Imperial Brands, Inc. is an importer and marketer of fine wines and spirits headquartered in Palm Beach Gardens, FL.  The company entered the spirits market in 2007 when it successfully introduced Sobieski Vodka to the U.S., which is currently one of the top selling vodkas in the world.  Imperial Brands, Inc. owns Florida Distillers Company with two production facilities located in Florida where 4 Orange Premium Vodka is crafted.  Belvedere S.A. operates production and distribution units in Poland, France, Bulgaria, Lithuania and the United States and additionally owns subsidiaries in Russia, Canada, Spain, Scandinavia, and Brazil.  For more information, visit www.ibrandsinc.com.

SOURCE Imperial Brands, Inc.