NEW YORK, May 6 /PRNewswire/ -- Groupable, a leading social media platform that enables brand advertisers to connect with targeted communities, today announced its list of the most active and influential moms groups. Its Top 100 list ranks moms groups who are among the most engaged within their socio-demographic target and who have the greatest potential to influence buying decisions.
Based on a proprietary Groupability Index, influence ratings take into account Groupable's sponsorship activity data as well as activity from a variety of social media data points including Twitter, Facebook, YouTube, Klout Score, blogs, and podcasts. The index rating is calculated based upon aggregate scores in the following categories: authenticity, engagement and relevance.
According to Nate Brochin, Groupable CEO, "Moms Groups represent the most passionate part of a very influential consumer segment. This list shows that influence is more than just Twitter followers. Brands can use Groupable's ratings as a filter to find groups that will be both responsive to marketing initiatives as well as influential in spreading the word of these brand experiences."
The following are Groupable's Top 10 out of the 100 most socially influential moms groups*:
Groupability Index (GI)
Work It Mom
Moms at Work
Green Moms Carnival
*Representative data points for the GI formula
Brochin notes that a group's collective influence and ability to spread a message can reach a much wider audience as compared to that of an individual. "It's about knowing which groups to engage with so as to maximize word-of-mouth equity," Brochin says. "The Groupability Index provides marketers with a single reference point that captures a group's ultimate influence potential."
Groupable (http://groupable.com) is a social media platform, where advertisers and groups are invited to interact and form mutually beneficial relationships. Groupable helps sponsors identify influencers who are eager to engage and provide feedback. Groups have the opportunity to obtain sponsorship support that enables them to further their cause and add enjoyment to group activities. Groupable provides tools to manage, monitor and compare conversations happening on the Groupable platform with conversations in the social web, enabling direct feedback and access to control groups to use as research for broader marketing initiatives.
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SOURCE Groupable, Inc.