With this expansion, the partnership will also include implementation of InComm's POSA (point-of-sale-activated) technology that allows retailers to activate prepaid cards at the point of sale with a reduced risk of theft and shrinkage. Using this POSA technology, card issuers also have the valuable opportunity to leverage card design in marketing the cards.
"InComm is thrilled to expand its partnership with Target," said Frank Monaco, Executive Vice President and General Manager, InComm International. "We had already launched the first Australian retailer online gift card store, and we look forward to driving real growth for Target as they embark on their new retail in-store strategy. Our gift cards, both physical and digital, will provide fantastic and convenient choices for Target customers."
Leveraging deep integrations into retailers' point-of-sale systems, InComm provides connectivity to a variety of service providers that allow consumers to conduct everyday business at more than 500,000 points of retail distribution. Whether those consumers are activating prepaid products, paying bills, enjoying real-time discounts through a membership card, purchasing digital goods in-store or adding funds to an online account, InComm is there to provide unique gift-gifting opportunities, cater to on-the-go shoppers, deliver added value through loyalty programs and serve cash-based consumers. With 206 global patents, InComm is headquartered in Atlanta with a presence in 31 countries. Learn more at www.incomm.com or connect with us on www.twitter.com/incomm, www.facebook.com/incomm, www.linkedin.com/company/incomm or www.incomm.com/blog.
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