TEL AVIV, Israel, March 15, 2017 /PRNewswire/ --
Insert, the automated in-app marketing platform, has announced its integration with Adobe Marketing Cloud. The integration allows marketers to leverage their existing Adobe audiences, digital assets, and analytics to deliver a personalized and seamless experience for every app user. At the same time, the in-app data which Insert feeds to Adobe's Analytics Dashboard delivers crucial insight into the customer journey, and can be utilized across all marketing channels.
Insert helps enterprises and mobile-first brands drive retention, loyalty and lifetime value for their mobile apps. They offer a robust engagement platform that can deliver a wide variety of campaigns into any live app within minutes, without relying on development resources.
Adobe Marketing Cloud offers marketers eight tightly-integrated solutions to effectively reach and engage customers and prospects with personalized marketing content across devices and digital touch points. With Insert, marketers can add native mobile apps to their stack by targeting audiences that have already been segmented in Adobe Marketing Cloud. The Adobe asset library, including images and videos, can be used in campaigns to create a unified brand experience across all channels.
"This two-way exchange of data and assets puts mobile marketers and customer experience managers on the cutting edge," said Shahar Kaminitz, CEO of Insert. "It brings the personalization components of Adobe's massive marketing cloud to the world of mobile apps and addresses the dynamic life of app users. Companies can leverage their hard-earned understanding of their customers to target their app users in ways that would otherwise be impossible, and maximize the return on investment in their mobile app."
Insert is a Community Partner in the Adobe Exchange program.
Some of the capabilities provided by the Adobe-Insert integration include:
- In-app campaign data is visible in Adobe Analytics Dashboard - including engagement time, conversions, and more.
- Insert in-app campaign data can be leveraged to create multi-channel reports, funnels and conversion rate analysis.
- In-app campaigns can be created specifically for audiences already defined in Adobe Marketing Cloud.
- Adobe assets - including images, videos, GIFs and more - can be used in the app to create a unified brand experience across all channels
Insert is the world's first in-app marketing platform that enables businesses to respond quickly to the ever-changing lives of customers. Our unique technology is the only one that allows mobile app owners to independently create and publish in-app campaigns within minutes, without relying on development resources. We offer the widest range of campaign options in the market, and allow full control of campaign design, audiences and triggering. Our catalog includes: in-app messages, push notifications, surveys, videos, coupons and more.
Insert was launched in 2016 by the founders of Worklight (now IBM MobileFirst). Our clients include leading financial institutes and retailers as well as Mobile First leaders.
Contact: Lazer Cohen, WestRay, firstname.lastname@example.org, +1-347-753-8256