InsideHook.com Partners with Belvedere Vodka to Launch Global First "Insider's Guide to Cannes"
NEW YORK, May 20, 2014 /PRNewswire/ -- InsideHook.com, the premium digital lifestyle guide that recommends unique products and experiences for discerning and adventurous men, announces a first of its kind partnership with Belvedere Vodka, the World's Original Luxury Vodka. Owned by the leading Global luxury group LVMH, Belvedere Vodka is known for its outstanding quality, Polish heritage, social wit, defiance, natural edge and character, and thus makes a perfect choice of partner for InsideHook's audience. The partnership takes both brands to the Cannes International Film Festival to launch the "Insider's Guide to Cannes" with all the trends, parties, and people that go along with the global event.
The InsideHook editors will highlight the hidden gems and unexpected adventures the beachside city has to offer during the Film Festival. The digital guide will provide vodka connoisseurs and InsideHook.com readers an exclusive look at the action happening on the ground, at one of the most high profile events in the world. It will also be populated with a mix of lifestyle content and reporter diaries from Belvedere's exclusive events from May 12th-17th.
"I am thrilled to bring the edgy, exciting, sophisticated voice of InsideHook to our 7th year rocking the Cannes International Film Festival. This unique partnership will allow InsideHook's readers & Belvedere drinkers to be fully equipped and in the know about all that's hip & cool in Cannes. From where to go, where to be seen, what to wear and above all how to enjoy your favorite martini, Belvedere & InsideHook will bring you the insider guide to summer in this French Riviera town," said Charles Gibb, President of Belvedere Vodka. "We know our customers love exclusive information and the trusted voice of InsideHook will help them better curate their travel and entertainment experiences."
The types of content readers can find through the "Know the Difference" InsideHook.com and Belvedere guide during this time, include the likes of:
| The Cannes Weekender |
An ideal three-day weekend on the French Riviera. The bag to pack. The places to go. Where to eat. Where to drink. This will have a "travel like a local" element, not just the typical rich tourist hotspots. |
| 7 Palaces of the French Riviera |
Mansions and villas along the French Riviera. Know the difference between great homes...and the greatest. |
| Lessons from the Leading Men at Cannes |
Lessons on how to dress taking examples from the actors of Cannes and focusing on knowing the difference between just dressing up and actually dressing well. |
| Know the Difference: Martinis |
An interview with Claire Smith (Belvedere's global brand ambassador), accompanied with a slideshow of different martini offerings and inspirations |
| Cannes' Best Martini Bars |
Finding the best martinis in the South of France. |
"Our readers increasingly rely on InsideHook's distinct voice and recommendations. This intimate relationship and trust from our audience continues to be highly valued by our advertising partners, shattering the usual confinements of native advertising. We are thrilled to partner with Belvedere and give audiences a unique lens into the Cannes Film Festival and Belvedere's exclusive events and programming there." said Jonathan Keidan, Co-Founder of InsideHook.com.
Since launching in May 2012, InsideHook has seen tremendous growth and engagement reaching this elusive demographic of the active, established gentleman by creating unique campaigns, sponsored hooks, curated and intimate events and additional offline activations for well-known brands like Audi, Lexus, Citi, Cartier, Ralph Lauren and Tommy Hilfiger. For additional information and to sign up to receive InsideHook.com's daily email, please visit http://www.insidehook.com/.
About InsideHook
InsideHook, the premium digital lifestyle guide for established men, curates and recommends unique products and experiences through email, social media and events. The InsideHook man wants to fill his social calendar with an exciting range of rarified experiences — everything from underground supper clubs, to thrilling outdoor adventures, to little-known clothiers and one-of-a-kind gifts — but he doesn't have the time to find these things on his own. Cue InsideHook: their editors find the best experiences, products and services to recommend to their affluent male audience each day, and deliver them to their inboxes with a dash of wit and charm. In 2012, Andy Russell (partner at Bob Pittman's Pilot Group, led the investments in Daily Candy, Thrillist, and TastingTable) founded Trigger Media and co-founded InsideHook– the first media brand under Trigger – with seasoned entrepreneurs Jon Keidan (former music entrepreneur and COO of Jack Welch Management Institute) and CEO Aly Racer. Currently, InsideHook publishes New York, LA, San Francisco, Chicago and National editions.
SOURCE InsideHook.com
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