SAN FRANCISCO, May 4, 2016 /PRNewswire/ -- Personalized nutrition service PlateJoy and online grocer Instacart are teaming up to offer same-day delivery of groceries tailored to your health and taste preferences. Now consumers can get the convenience of on-demand, local food delivery with the customization of a personal nutritionist, in a few clicks.
PlateJoy has spent three years developing the technology that turns an individual's nutrition data into ultra-personalized weekly menus. Backed by Y-Combinator in 2015, the company uses over 50 data points about your preferences and health goals to determine exactly what you should be eating, with recipes and shopping lists tailored to each customer.
Starting today, the company can go one giant leap further: your custom groceries can be ordered 7 days a week via Instacart's one-hour delivery service in over 20 metro areas.
"With 70% of the country overweight or obese, and food allergies increasing by 50% over the last 10 years, we now know that what you eat directly affects how you feel," said Christina Bognet, CEO and founder of PlateJoy. "Translating that knowledge into making the right choices at the grocery store is hard, and overwhelming for those trying to follow a special diet."
28-year-old Christina Bognet founded PlateJoy three years ago, after studying neuroscience at MIT. Through learning about nutrition and modifying her diet she successfully lost 50 lbs., but realized that others might not have the time or resources to do what she did.
"The PlateJoy and Instacart integration is the equivalent of your fairy godmother and your personal nutritionist grocery shopping for you every week, magically placing the right things in your fridge, and sending recipes and nutritional support to your phone," said Bognet.
Subscribers start by taking a personalization quiz about favorite ingredients, allergies, family size, appetite, weight loss goals, schedule, and more. Using this information, PlateJoy generates a meal plan that meets nutritional needs, taste preferences, skill level, and time constraints. PlateJoy provides shopping lists that are designed to reduce food waste and costs, and PlateJoy's digital pantry remembers which ingredients you already have in your kitchen.
Recipes with tailored portion sizes for the entire family, cooking tips, and access to a personal nutritionist are all provided in your PlateJoy membership, which costs $59 for six months.
The partnership introduces major competition for meal-kit delivery startups like Blue Apron and Plated, which send ingredients via FedEx. While the companies have had considerable traction across the US, (Blue Apron is valued at $2B) customers lament too much packaging waste, not enough variety, and limited ability to accommodate health and dietary needs, all issues PlateJoy and Instacart are well-positioned to solve.
PlateJoy is a tech-enabled personalized nutrition startup that determines exactly what you should be eating each week based on your healthy eating goals and preferences.
PlateJoy has received over $2M in funding to date from investors including Y Combinator, Foundation Capital, 500Startups, Sherpa Ventures, Patrick Collison (Stripe CEO), Jared Leto, Joanne Wilson and others.
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SOURCE PlateJoy, Inc.