LONDON, Feb. 10, 2016 /PRNewswire/ -- International Game Technology PLC ("IGT") (NYSE: IGT) announced that its subsidiary IGT Global Solutions Corporation has entered into a multi-year licensing agreement granting it the property licensing rights to the Life is Good brand. The agreement is effective as of December 18, 2015 and gives IGT the rights to develop and distribute Life is Good lottery products throughout North America, including instant scratch games, interactive online e-instant games, and draw-based games.
"IGT is pleased to partner with a positive lifestyle brand, Life is Good, a company that shares our passion for giving back to the community and generating funds for good causes," said Michael Chambrello, Chief Executive Officer, North America Lottery. "We are looking forward to bringing customers a robust Life is Good lottery program that will support the Life is Good mission – to spread the power of optimism and help kids in need. It is an honor to partner with a company that is so focused on doing good, and we are excited to grow that good together."
"Life is Good is looking forward to working with IGT in developing a strong lottery program that is aligned with our work to help kids by funding educational programs. We find tremendous value in partnering with companies that share our vision and give back to the community," said Bert Jacobs, Chief Executive Optimist at Life is Good. "We're confident we have selected the right partner in IGT based on their commitment and support of our mission."
About IGT IGT (NYSE: IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Interactive and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise, and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and we create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 13,000 employees. For more information, please visit www.IGT.com.
About The Life Is Good Company The Life is Good Company spreads the power of optimism and donates 10 percent of its net profits to help kids in need. The company has raised more than $11 million for kids in need to date, principally through Life is Good products, events, and community fundraising efforts. Life is Good® is a registered trademark of The Life is Good Company. Please visit LifeisGood.com for more details and follow Life is Good on Twitter, Facebook and Instagram.
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SOURCE International Game Technology PLC