NEW YORK, Oct. 25, 2016 /PRNewswire/ -- Influencer business, Thuzio, has launched, Julius, a software solution that provides brands and agencies the tools they need to be great at influencer marketing. Julius enables access to over 50,000 influencers with detailed profiles, as well as streamlined campaign management functionalities, to help subscribers from research to execution.
Julius is the evolution of Thuzio's original influencer marketing software, Thuzio 360, which since 2015 has been the preferred influencer search engine and outreach tool for hundreds of brands and agencies, including Reebok, Mashable and Wieden + Kennedy. Julius combines the proprietary search technology of Thuzio 360, with a suite of campaign management tools.
Julius brings to life 50K+ influencer profiles, available to be filtered by demographics, social reach and engagement, strengths and interests, brand-work, and more. Julius campaign features enable you to initiate and track your influencer pipeline. Then stay organized with campaign labeling, notes, and archiving. Enterprise view captures all your workflow in one place across teams or brands.
"Thuzio is the first platform that we've seen that gives us a great snapshot on an influencers social audience (reach, demographics, followers, …) In addition, to give us info on our current influencers we want to use it as a search tool," Steve Robaire of Reebok.
"Our software, until today, has been focused on delivering a sophisticated search engine," said Jared Augustine, CEO of Thuzio. "Now, with a year of feedback from some of the most established brands and agencies in the world, we've built an equally effective campaign management layer, providing a more complete solution."
Julius is a pure SaaS approach for subscribers, enabling a direct creative relationship with influencers.
"Our belief is that a SaaS solution gives brands and agencies the best chance at being successful with influencer marketing. Your budget is spent on influencers, not service and transaction fees. And real relationships are developed leading to a more authentic campaign," said Augustine.
Thuzio is an influencer business - empowering brands and businesses to grow by leveraging influential people. Thuzio has two products; Julius, and Thuzio Executive Club. Julius is an influencer marketing software solution for brands and agencies. Thuzio Executive Club is membership organization providing access to business entertainment events featuring influencers. Thuzio was co-founded by Mark Gerson and Tiki Barber in 2012.
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