Introducing the Tweettronics Social Media API Enabling Applications with Twitter Metrics and Influence

SAN FRANCISCO, Sept. 5, 2012 /PRNewswire-iReach/ -- Tweettronics, ( http://www.tweettronics.com ), a global leader in social media metrics, today announced the availability of the Tweettronics Social Media API (application programming interface).

The API is geared for integration into agency and corporate systems that need to monitor social media activity. The Social Media API analyzes the Reach and Influence of those commenting on brands and other keywords, and also offers Search analysis on the Twitter data stream. With this interface, businesses can integrate influence analysis into their applications, and can easily add social media metrics (especially Twitter analytics) into their offerings.

Proven Data Enables Social Media Insights for Business Applications

The Tweettronics Social Media API uses Tweettronics' mature systems, which have been in operation since 2009. The API provides a variety of social media metrics: Sentiment Analysis to detect the tone of conversations, Influence Analysis to identify key speakers, and Textual Analysis to identify the key phrases, words, and URLs in conversations. With the API businesses can obtain insights on the topics on Twitter that matter most to them, and can identify the most influential speakers about those topics. For example, companies can identify conversations about their products and find the users who are actively engaged in discussing them, so the sales force can connect to these influencers. Business can improve their customer service by focusing on the right people, and sales teams can zero in on impending buyers and influence makers to accelerate deals.

"Our easy to use web-based system is already in use tracking the success of marketing and sales campaigns for a variety of marketing firms and other businesses. With the Tweettronics Social Media API our customers can go further by integrating our proven data analysis into their tracking, sales, and service systems quickly and robustly.", says founder Jeffrey Greenberg.

The Social Media API was developed to meet the needs of those seeking to acquire invaluable social media information to enhance sales, improve PR campaigns, and track trends in politics, products, stocks and all other areas where customer input and discussion is key.

Technology makes for rapid integration

"Customers have been asking for a cost-effective solution to meet their social media analysis and data needs. We are excited that through the use of cloud and REST technologies, developers are able to incorporate Tweettronics' leading social media analysis into their applications", opined Mr. Greenberg. "The Social Media API makes this process quick, easy and effective."

Available now

The Tweettronics Social Media API is available now. Documentation and signup information is available at http://www.tweettronics.com/home/apipro. Inquiries should be directed to support@tweettronics.com.

About Tweettronics

Tweettronics provides sophisticated analysis of Twitter for use in improving and understanding sales & marketing messages. It has been providing such information since the earliest days of Twitter. Tweettronics is focused on providing social metrics to PR agencies, marketing organizations, political campaigns, sales organizations, product companies, and other businesses wanting insight into social media.

For more information please visit http://www.tweettronics.com and follow us on Twitter @Tweettronics

Media Contact: Jeffrey Greenberg Tweettronics.com, (510) 585-3334, jeffg@tweettronics.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Tweettronics.com



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