IOTO-ELA Introduces New Name at Vapor World Expo

GREENVILLE, N.C., May 7, 2014 /PRNewswire/ -- IOTO E-Liquids America, LLC ("IOTO-ELA") introduces their new name as Purilum this week at the Vapor World Expo in Rosemont, Illinois. A blending of the words Purity and Luminous, this new name reflects the company's commitment to delivering a pure product as well as their experience, technical knowledge and capability to meet the demands of the maturing e-cigarette and e-liquid industry.

Demonstrating their commitment to purity, Purilum rigorously tests all inbound raw materials to ensure they are free from contaminants and impurities. These steps, combined with thorough final product testing assure quality and reliability of the Purilum product. With over 60 years of combined experience, Purilum's flavorists can accurately produce custom and proprietary blend requests to match brand requirements as well as develop original, in-house e-liquid formulations that deliver full, round flavors, varying vapor densities and satisfying aromas. Continuing the rigorous standards established with Purilum's inbound testing, an independent toxicologist reviews all raw materials and conducts a toxicological evaluation prior to use.

In addition to their new name, Purilum is also unveiling a new tagline: The Future of Flavor. The tagline embraces the fact that the e-cigarette and e-liquid industries are not simply trends, but permanent fixtures in the next-generation of flavor delivery. Additionally, the tagline exemplifies Purilum's commitment to stand at the forefront of quality, capacity and taste in the e-cigarette and e-liquid industry.

President and chief flavorist of Purilum, Bianca Iodice has this to say about the new name, "Purilum is more than just a name, it's a standard; understanding its meaning and origin sets a high bar for our company and drives our daily decision-making as we continuously refine and improve the quality of our products."

Purilum offers domestic fully-automated cartomizer filling and e-liquid bottling services. Filling with both proprietary blends and originally developed flavors, Purilum's automated filling services provide a precisely filled, consistent product at the capacity the industry demands. Additionally, the production of liquids with and without nicotine take place in separate environments to prevent cross contamination, providing clients with a reliable, quality product.

Anthony Dillon, Purilum board member, remarked, "Purilum signifies an exciting and progressive step forward in the e-cigarette and e-liquid industry, and the new name and tagline are proper reflections of the steps we're taking to operate at a much higher and more efficient level while setting a standard of excellence within the marketplace."

For more information on Purilum and the company's offerings, visit the Company's website at www.Purilum.com.

SOURCE IOTO-ELA