Isetan Mitsukoshi to Launch Collaboration Exhibition as Promotion Partner for Setouchi Triennale 2016 on March 30

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TOKYO, March 29, 2016 /PRNewswire/ -- The Isetan Mitsukoshi Group has promoted its campaign titled "JAPAN SENSES" since 2011 to rediscover values created by Japanese tradition, culture and aesthetic consciousness and offer them to its customers as new values.

In the upcoming "JAPAN SENSES" Spring Campaign, the group will hold an exhibition from March 30 to April 12, 2016, in collaboration with Setouchi Triennale 2016 (http://setouchi-artfest.jp/en/ Period: March 20 to April 17), one of the world's largest art festivals that has drawn attention from all over the world, as a promotion partner. Through the exhibition, Isetan Mitsukoshi will introduce attractions in Japan to both the Japanese public and the world as new values. The group will hold an exhibition also in summer and autumn.

Comment by Hiroshi Ohnishi, President and CEO:
"We would like to introduce the attractions of the globally known Setouchi Triennale to both Japanese customers and those from overseas who visit Isetan Mitsukoshi stores as a promotion partner in the festival. Moreover, we would like to introduce craftsmanship and a variety of products in the Setouchi region to our customers through our 'JAPAN SENSES' Spring Campaign."

Original press release (English):
http://prw.kyodonews.jp/prwfile/release/M102762/201603259216/_prw_OR1fl_k6f40YVx.pdf

9 Images:
http://prw.kyodonews.jp/opn/release/201603259216/

Isetan Mitsukoshi Collaboration Exhibition

1) Seto artists are coming to decorate shop windows!

• Venue: Isetan Shinjuku Main Store
• Date: March 30 to April 12

11 artists who will participate in Setouchi Triennale 2016 will decorate shop windows.

2) Genichiro Inokuma, one of the artists participating in Setouchi Triennale 2016, is known as the producer of Mitsukoshi's wrapping paper "HANA-HIRAKU." GENICHIRO INOKUMA and "HANA-HIRAKU" Exhibition

• Venue: Mitsukoshi Nihombashi Main Store
• Date: March 30 to April 5

Isetan Shinjuku Main Store JAPAN SENSES Spring Campaign

• Date: March 30 to April 4
• Venue: Isetan Shinjuku Main Store

"The Wonder 500 (TM)" (https://thewonder500.com/?lang=en)

The Wonder 500 (TM) is a regionally driven Cool Japan project designed to discover "local products that are the pride and joy of Japan but not yet known outside Japan," and then promote them around the world. A total of 500 products from all 47 prefectures in Japan were selected by 30 expert producers and public voting for this project.

SOURCE Isetan Mitsukoshi Holdings Ltd.

Related Links

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