HELSINKI, September 11, 2012 /PRNewswire/ --
Ixonos is breaking new ground by bringing NHS Choices syndicated content to new mobile platforms. NHS Choices is the United Kingdom's number one health information service. Ixonos has used its mobile software experience, cloud hosting facilities and mashup capabilities to bring NHS Choices health content to new mobile platforms for the first time.
Ixonos took an innovative approach by leveraging NHS Choices' content and combining it with Ixonos' extensive mobile and cloud experience. Five highly interactive apps were created by Ixonos App Agency[TM] and launched for key smart- and feature phone platforms. By bringing NHS Choices' content to these mobile ecosystems, Ixonos enables a huge market penetration potential for National Health Service. New channels were created to reach users and increase their access to health-care services as well as wellbeing information.
The apps bring health news, give access to an encyclopedia of over 800 conditions and allow users to find and compare health services in the UK. All these packed in exceptional user experience and complemented with location-based search.
Ixonos has simplified and empowered the implementation by utilizing its mashup solutions on top of Ixonos Elastic Cloud™. By doing that, Ixonos has made the architecture simpler, more responsive and the implementation more scalable. The solution enables multiple monetization alternatives, such as advertising and subscriptions.
NHS Choices is the digital gateway to the National Health Service in the UK and receives over 15 million visits per month, 35% of which is through mobile devices. Since 2008, most of its content has been available as Open Data which aims to further increase the reach of its content. NHS Choices brings a wealth of information accompanied by videos, user comments and a growing range of interactive tools, which allow users to test and monitor their health and well-being.
According to the Healthcare Information and Management Systems Society, 17% of smartphone owners use health and fitness related apps. The use of mobile technology in healthcare will continue to grow during the years to come. It is estimated that by the year 2015, as much as 500 million people will use health apps on their phones to manage fitness, physical activities, diet, and other health issues. By then, the mobile health industry will be generating up to $6 billion dollars per year.
Ixonos is a creative mobile solutions company. We develop wireless technologies, software and solutions for connected devices and mobile services. Together with our corporate customers, we design products and services that let consumers enjoy inspiring mobile experiences. We enhance the competitiveness of our customer companies by enabling superior user experiences as well as faster time-to-market for their devices and services. We have offices in Finland, China, Denmark, Estonia, Germany, Great Britain, Slovakia, South Korea and the U.S. Ixonos Plc is listed on NASDAQ OMX Helsinki Ltd. In 2011, the company's turnover was 81.4 million euros and its operating profit was 1.9 million euros.
For more information, please contact:
- Roope Suomalainen, Director, Experience, tel. +358-50-564-5988, email@example.com
- Tiago Luchini, Principal Consultant, tel. +358-43-824-5297, firstname.lastname@example.org
SOURCE Ixonos Plc