J. Jill's Exclusive Chino Preview: Customers and Fashion Writers Already In Love!

QUINCY, Mass., Feb. 2 /PRNewswire/ -- J. Jill launched its new line of supersoft chinos by sending 100 lucky customers and select fashion writers a complimentary pair as part of their Chino for Your Thoughts program preview. This preview led to overwhelming feedback from loyal customers and fashion writers who raved about the fresh styling and superior fabrication of J. Jill's Chino pants. J. Jill Chino is made from a supersoft brushed cotton with just a bit of stretch. Broken-in and styled for the J. Jill woman's life, they are offered in a variety of contemporary styles -- from the relaxed, trend-right boyfriend cut, to the fashionable slim crops and shorts, as well as the more refined yet still casual, chino trousers. Each J. Jill Chino style will be available in four colors (white, soapstone, marble and blue shadow) and extended sizes.

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J. Jill Chino hit J. Jill stores, catalogs and the web at www.jjill.com beginning February 1, 2010.

Michael Leva, J. Jill's Senior Vice President of Design & Product Development, explains the generosity of the J. Jill Chino preview by saying, "We took the iconic chino pant, restyled it to be cool and cut it in a revolutionary fabrication that is remarkably soft yet holds its shape. We knew we had come up with something extra special and wanted to immediately share our excitement with our customers. We just couldn't wait until February!"  

"These are the softest pants I have ever worn!" "They are sooooo soft!!!!!!!! Love at first touch!" "They are like old favorites right out of the box, a classic look" are representative of what women are saying about the new pants and the Chino for Your Thoughts preview experience. Nonsociety.com's Jordan Reid says, "I love them and have barely taken them off since they arrived. They're just baggy enough to be kinda cool." Fashion blogger Sara Zucker of farpitzs.com writes, "The ladies at Jill have come up with a new line of chinos with styles that are supposed to kick other brands out of the retail pool. I was given the 'boyfriend' style, which is ridiculously soft, like butter-soft. . ." Women of all ages are falling in love again, not only with the versatility of chinos but especially with J. Jill's interpretation of this classic style.

For more information, visit www.jjill.com.

SOURCE J. Jill