Jack Wills Introduces New Festive Holiday Moment for 2016 - Friendsmas

LONDON, Nov. 22, 2016 /PRNewswire/ -- For many of us Christmas Day is the most wonderful date of the year; at its best involving indulgence – in festive spirit, gift-giving, eating and drinking – with your family in a cozy dining room bedecked with tinsel and decorations. There's a lot to be said for the run-up to the big day too, and particularly those moments you spend with friends, enjoying Christmas dinner and traditions – with the family you choose.

Friendsmas. The brilliant 21st century invention that means you can celebrate Christmas Day twice. It's when best friends get together with the sole aim of eating, drinking and being very merry, with gifts, knits, hats and crackers.

British lifestyle and fashion brand Jack Wills has seen a trend among its customers – particularly twenty-somethings now living away from home – for celebrating Christmas with their friends about a week before Christmas Day. As such Jack Wills has announced a new festive moment in its honor – officially declaring the third Saturday of every December to be 'Friendsmas,' with the inaugural Friendsmas Day on Saturday 17th December 2016.

On Friendsmas Day, Jack Wills will encourage its customers and fans to indulge, with their closest friends, in a day of festive food, Secret Santa, party games, bottomless glasses of mulled wine and as many selfie moments as possible before round two with the family.

"Although I am now an ancient 42-year-old," reminisces Jack Wills founder Peter Wiliams, "some of my happiest Christmas memories actually revolve around spending that week before it with mates, accidentally setting fire to ourselves with flaming Drambuies! And who doesn't want to celebrate Christmas twice?"

To celebrate Friendsmas 2016, Jack Wills will ask the public to share favorite #Friendsmas moments and give them the chance to win the ultimate Friendsmas Day for themselves and four friends in the #DearJack competition. Jack Wills will treat the gang of five friends to the once-in-a-lifetime chance to kit out their whole Christmas and grab presents for themselves and all their nearest and dearest – they'll win a 'Jack Dash' through the Jack Wills US flagship Boston store, where they can pick up as much as they can carry, followed by the dream Friendsmas dinner, hosted by Jack Wills and complete with all the most festive of trimmings.

In addition to the big prize, Jack Wills will be activating 'Random Acts of Friendsmas,' with many participants receiving surprise gifts from the brand in response to social posts.

#Friendsmas #DearJack

For more information please contact:

Rachel Romanowsky
Jack Wills
[email protected]
678 800 4313

About Jack Wills

Established by Peter Williams in 1999, as a single shop in the seaside town of Salcombe, Jack Wills has since expanded to become an international brand with 80 stores (and counting) across the globe, including those in the UK, US, Hong Kong, Singapore and the Middle East, and currently shipping to 126 countries worldwide via jackwills.com.

Jack Wills is a British fashion and lifestyle brand that has always believed in creating premium clothing and accessories for people who appreciate design, quality and attention to detail. It's known for heritage-inspired classics with a contemporary twist and is proud to fly the flag for Britain around the world, whether through a collaboration with a Yorkshire mill or the Jack Wills Seasonnaires' summer on the islands of Martha's Vineyard and Nantucket. Authenticity, honesty and irreverence are just three of the qualities woven into the 'Fabric of Jack' and this company ethos has stood fast for 17 years.

Peter Williams founded Jack Wills at the age of 23, having graduated from UCL with a degree in economics. He returned to the position of CEO in August 2015, having stepped away in 2012, and has since orchestrated a buy-out with BlueGem, owner of the iconic Liberty brand and department store in London, driving forward the reinvigoration of the Jack Wills brand.

SOURCE Jack Wills