Jennifer Lopez and nuvoTV Announce Exclusive Creative, Production and Marketing Partnership
Global Superstar and Pioneering Cable Network Join Forces to Create Entertainment for Nation's Fastest Growing Audience of U.S. Latinos
LOS ANGELES, Sept. 12, 2012 /PRNewswire/ -- Jennifer Lopez, world-renowned actor, recording artist and businesswoman, and nuvoTV (www.mynuvotv.com), the first English-language cable network for U.S. Latinos, announced today an exclusive creative, production and marketing partnership to bolster nuvoTV's mission to deliver entertainment for today's powerful Latino audience. As a partner with the network, Lopez and her production company, Nuyorican Productions, will collaborate closely on all creative elements, including programming strategy, production and marketing. Lopez will also promote the network and work with nuvoTV to develop exciting new content targeting the Latino audience. She will work closely with nuvoTV's distribution and advertising partners to help grow nuvoTV's overall business.
"As an artist, businesswoman, producer and Latina, I'm passionate about seeing multicultural America on TV," said Jennifer Lopez. "My partnership with nuvoTV reflects our mutual goal of creating top-quality entertainment and exciting stories that embrace the richness and beauty of Latin culture in America today."
Under this comprehensive partnership, Lopez, who was listed #1 on Forbes "Most Powerful Celebrity List for 2012," will act as a creative collaborator with nuvoTV, working to build and refine the original programming lineup, contributing new series and shows through Nuyorican Productions, and helping to drive viewership to the network. She will also act as executive producer on nuvoTV projects together with her long-time production partners, Simon Fields and Benny Medina. The first Nuyorican produced project for nuvoTV will be a music special based on Jennifer Lopez's current Dance Again World Tour.
"Jennifer Lopez is a creative powerhouse and the perfect partner for our network and we are absolutely thrilled to have her on board with us," said Michael Schwimmer, CEO, nuvoTV. "Jennifer's unique combination of talent, imagination and determination, combined with her passion for great entertainment, gives nuvoTV a wonderful opportunity to redefine television tailored for English-speaking Latinos."
Schwimmer also noted plans to strengthen nuvoTV's leadership team to drive the aggressive execution of an enhanced network brand and programming strategy, with deeper support and investment at the content and marketing levels.
Created more than eight years ago as the first English-language television network for U.S. Latinos, nuvoTV is an independent network that currently reaches more than 30 million homes with popular, culturally-relevant and compelling content. nuvoTV creates programming for today's U.S. Latinos, the fastest growing and increasingly influential demographic in America.
nuvoTV (www.mynuvotv.com) is the first and only English-language television network created for American bi-cultural Latinos, 18-49. Vibrant. Bold. Driven. nuvoTV embodies the spirit and lifestyle of today's Latino audience. From lifestyle and comedy to music and movies, nuvoTV's unique line-up of original programming is all shot in high-definition.
nuvoTV is available nationwide on DISH Network, most major U.S. markets (Los Angeles, New York, Miami, Chicago and San Francisco/Bay Area, among others), as well as all of the top 15 Hispanic DMAs. Major distribution partners include AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FiOS.
Follow nuvoTV on Twitter and join the conversation: @mynuvoTV #nuvoTV
"Like" us on Facebook at: Facebook.com/nuvoTV: www.facebook.com/nuvoTV
Photos are available at www.mynuvotv.com/press.
About Jennifer Lopez/Nuyorican Productions
Actress, entertainer, music artist, film and TV producer, fashion designer, entrepreneur and humanitarian, Jennifer Lopez has been called one of the most powerful and celebrated celebrities in entertainment. Forbes Magazine named her the #1 Most Powerful Celebrity in the World in 2012. With an unmatched global appeal, Lopez has racked up more than $1.4 billion in worldwide box office receipts (Box Office Mojo). She is an award-winning TV personality through participation on "American Idol," the #1 Most Watched U.S. television series of 2010 – 2012. The Jennifer Lopez brand has achieved historic and record-breaking proportions and her fragrances have become the most successful celebrity line in the world with sales exceeding $2 billion.
For more information, please contact:
Edelman PR for nuvoTV
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