LOS ANGELES, April 27, 2015 /PRNewswire/ -- The revolutionary lifestyle brand for women, BodyLab by Jennifer Lopez, has just announced their nationwide #BeTheGirl Challenge encouraging women to be the girl of their dreams. The four-week registration period begins on April 27th. In an effort to combat the rising rate of obesity in the United States, the challenge invites women across the nation to kick start their health and fitness goals to become a happier, healthier and more confident version of themselves.
The program is built for success with the #BeTheGirl Challenge allowing participants to use the BodyLab fitness tracking tools in their free App, as well as a selection of BodyLab's lifestyle supplements as a foundation to take this journey with Jennifer Lopez. Following the official kick-off, participants will commit to a 10-week program with Jennifer Lopez as their inspiration and motivator along with a team of experts. They will receive healthy and easy-to-make recipes, personalized fitness plans and expert nutritional advice from Jennifer Lopez and a team of hand-picked experts.
"I'm asking the women of America to join me this Spring in the #BeTheGirl challenge so together we can work, motivate and empower each other to be the best version of ourselves," said BodyLab Founder, Jennifer Lopez. "When I eat, you eat. When I sweat, you sweat. When I run, you run. Let's kick start a healthy lifestyle together with the BodyLab line of products, free App and online tools."
There are three phases of the #BeTheGirl Challenge, including:
- Repair and Reboot: Kick starts your body as you begin The Challenge with a detox & cleanse plus a fat burner contained in the 7-Day Ultra-Fast Slim Kit.
- Burn and Build: Stimulates fat burning and metabolism boosting with the Thermodynamic Total Burn, Thermodynamic Pre-Workout Extender and BodyLab TastyShake Complete Whey Protein Complex.
- Endurance: Helps participants to maintain their stamina through the Endurance Boosting Deep Tissue Oxygenator, which has been clinically shown to improve VO2 max (the established measure of fitness), and Advanced Joint Formula for Active Women.
There will be hundreds of weekly prizes and at the end of the 10 weeks, the five most successful participants in the #BeTheGirl Challenge will be the lucky recipients of the #BeTheGirl in NYC Prize Package, including a stay at one of Jennifer's favorite hotels, a luxurious spa treatment, and the chance to meet JLo herself! The winners will be determined based on equal parts physical transformation of body change, and their transformation story submitted after completing their 10-week Challenge journey.
For additional information, product information and to sign up for the #BeTheGirl Challenge, please visit www.bodylab.com. Follow us on Facebook, Instagram and Twitter (@BodyLabForWomen) and hashtag #BeTheGirl.
About BodyLab By Jennifer Lopez
Founded by Jennifer Lopez, BodyLab is a new revolutionary lifestyle brand formulated and designed to optimize the health and fitness efforts of women. Made by women, specifically for women, BodyLab is a line of protein powders and supplements that were specifically designed to address the physiological differences between men and women and to work with women's bodies, making it easier for them to optimize their results and see significant changes... fast. BodyLab® products are designed to burn body fat, increase lean muscle, make workouts more effective, boost energy and increase metabolism. BodyLab® products are available to consumers online and in stores, including select Walmart, Walgreens, GNC, CVS, Kohls and Rite-Aid locations.
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. All weight-management products should be used in conjunction with a sensible diet and exercise program. For suggestions, visit My.BodyLab.com. Individual results will vary.
For media inquiries:
Sunshine Sachs
212-691-2800
Christine Coppinger
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SOURCE BodyLab
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