Jive Announces the Next Generation of Jive Market Engagement

PORTLAND, Ore., April 14 /PRNewswire/ --

Company News

• Jive, the Social Business Software leader, today announced the next generation of the Jive Market Engagement solution.
• Jive Market Engagement now includes:
  • Complete integration of Filtrbox technology, the powerful social media monitoring software Jive acquired earlier this year. Reflecting both companies' flexible architectures, the integration was completed in less than 90 days.
  • Tight integration with the recently introduced Jive Ideation module, enabling companies to tap the power of crowd-sourcing and social networks to identify and nurture the best ideas.

Market Perspective

• Today most enterprises have only focused on the role the social web plays in brand disruptions. Even the most sophisticated use cases - where companies have used the social web to promote products and build the brand - fall short of truly engaging and driving the power of real-time conversations.
• Because of their complexity and cost, social media monitoring software has been confined to a handful of power-users within an organization – the social media "gurus."  The rest of the organization is dependent upon these individuals to filter, interpret and draw attention to key trends and conversations.
• Given the increasingly strategic role the social web is playing in product development, customer service and support, a broader set of users want and need easy, cost-effective access to social intelligence in a way that feels as familiar and easy as Googling.

Product Detail

• With Jive Market Engagement, companies can now harness the power of the social web to change the way they develop products, go to market, and engage with customers, prospects and brand influencers.
• In addition, a broader set of users are now able to tap the power of the social web, having instant and easy access to real time market research, sentiment and idea generation. Now, brand owners, knowledge workers and company spokespeople can identify key content and engage with the social web – instead of relying on one or two social media experts – quickly and easily.
• Jive Market Engagement helps organizations proactively monitor brand or product issues and competitive threats; enables quick collaboration on appropriate responses or interventions; and elevates and broadens the social conversations with a company. The solution provides organizations a foundation for building a comprehensive social media strategy:
  • Marketing teams use an integrated social media monitoring platform to listen across the social web for real-time dialogue about and around a brand. The monitoring platform locates these discussions on blog posts, videos and photos, forums, mainstream online news, and micromedia like FriendFeed and Twitter.
  • Using these findings, the right people can come together instantly in a secure area, what Jive calls a "Market Space," to take action in that moment of pain or opportunity. In addition to the observations from the monitoring platform, users can bring in observations from individual tweets, blogs, or other media into the Market Space.  This "war room" environment allows for rapid decision-making from the right people within the organization. 
  • These observations are then consolidated into market summary reports, what Jive calls "Viewpoints."  Viewpoints can be shared broadly within an organization to foster collaboration and to develop and implement appropriate responses.  Jive Market Engagement also provides the ability to analyze the effectiveness of those responses.

Supporting Quote

• "With Jive Market Engagement, business can finally put an end to the unmanageable patchwork of alerts, people and email used to monitor the social web," said Ben Kiker, Chief Marketing Officer for Jive.  "Now, people throughout an organization can listen, measure, engage and share insights using a solution that's as familiar and easy to use as Google or Facebook."

Product Availability

• Jive Market Engagement is available now for existing and new Jive customers.
• Jive Ideation is available now for existing and new Jive customers.

Additional Resources

• Jive's Ari Newman blogs on "The Top Five Things To Remember When Evaluating Social Media Monitoring Platforms"
• Jive's Adam Mertz blogs on "Five Ways to Leverage the Real-Time Web for Monumental Competitive Advantage"
• Jive Market Engagement Product Information

About Jive Software

Jive is the largest and fastest growing Social Business Software (SBS) company in the world. SBS creates a material competitive advantage by combining the power of social networking, collaboration software, and community software. For more information, visit www.jivesoftware.com. 

SOURCE Jive Software