The Johnson & Johnson-Global Citizen health campaign will focus on maternal and child health, particularly prenatal health care, child immunization targets and HIV and polio eradication. Through a combination of on-the-ground efforts, multimedia content and consumer activations, the campaign focuses on engaging people to take simple actions to support these causes. Starting today and lasting for two weeks, citizens who want to create change can download the free Global Citizen app and participate in a range of actions for the opportunity to receive tickets to the Global Citizen Festival on September 24.
At this year's "Global Citizen: The World on Stage" event on September 22, a documentary-style video following the lives of children living in the Nyumbani Village, a sustainable AIDS community in Nairobi, Kenya, will be spotlighted. The village was founded to support elders and children who are living with AIDS or orphaned due to AIDS, and has become a model of support for communities affected by the AIDS pandemic. Nyumbani supports some of the poorest populations affected by HIV/AIDS in sub-Saharan Africa and has eight centers that deliver comprehensive medical and home-based HIV/AIDS services in crucial areas of need. The stories of Nyumbani, delivered through films and onsite experiences, are meant to demonstrate the life-changing impact that can happen when people come together, and inspire more people to take action.
"Eliminating horrific diseases like polio requires everyone, including the private sector, to play their part. Global Citizen is delighted to be partnering with Johnson & Johnson to build a social movement around addressing the critical global health challenges of our time. We hope other businesses and governments step up and follow their example," said Michael Sheldrick, Global Director for Policy and Advocacy at Global Citizen.
This effort builds on the partnership Johnson & Johnson and Global Citizen launched this past May, through a campaign to support the Global Moms Relay, in partnership with the United Nations Foundation, a worldwide initiative to raise their voices on important issues. Together with Global Citizen, Johnson & Johnson will continue to build and implement programming to help prevent disease, and save and improve lives around the world.
ABOUT JOHNSON & JOHNSON
Caring for the world, one person at a time…inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Our approximately 126,500 employees at more than 250 Johnson & Johnson operating companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.
ABOUT GLOBAL CITIZEN
Global Citizen is a social action platform for a global generation that wants to solve the world's biggest challenges. On the platform Global Citizens can learn about issues, take action on what matters most and join a community committed to social change. We believe we can end extreme poverty by 2030, because of the collective actions of global citizens across the world. Over the last five years, Global Citizens around the world have taken over six million actions to solve the world's biggest challenges. To date, the actions by our global community have resulted in 120 commitments and policy announcements from leaders, including financial aid valued at over $25 billion that will directly impact the lives of 656 million people.
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