Join Green & Black's® Organic Chocolate in the Dominican Republic

Selected Ambassadors Given Once In a Lifetime Experience Helping Cocoa Farmers in the Dominican Republic

Nov 29, 2010, 10:20 ET from Green and Black's

PARSIPPANY, N.J., Nov. 29, 2010 /PRNewswire/ -- Green & Black's® Organic Chocolate, a global organic and Fair Trade Certified™ chocolate brand, announced its first ever Global Ambassador program.  The program will send ten Americans and U.K. residents on a 14 day expedition in the depths of the Dominican Republic.  Successful applicants from both the U.S. and U.K. will serve as Global Ambassadors on behalf of Green & Black's Organic Chocolate and will become an integral part of a local cocoa farming community in the Dominican Republic.  While there, Ambassadors will help build a gravity-fed water system to ensure that the residents of the community have consistent access to fresh, drinkable water.  

(Logo:  http://photos.prnewswire.com/prnh/20101129/LA07636)

Qualifying Green & Black's Global Ambassadors will be those who have made a difference in their own local communities and are interested in expanding their aid to help Green & Black's improve the Dominican cocoa farming community.  From November 19, 2010 through January 3, 2011, interested individuals can visit the Green & Black's U.S. Facebook page (www.facebook.com/GreenandBlacks.US) to complete two essay questions and submit a picture showcasing support for their local cause.  Winners will be announced January 21, 2011 and the Dominican Republic experience will take place from March 26, 2011 to April 9, 2011.  Additionally, each of the winning applicants will receive $1,000 for a local-community building cause of their choice.

"Green & Black's is a Fair Trade Certified brand dedicated to empowering our cocoa growing partners to establish sustainable livelihoods and communities through agricultural and social programs," said Nicole McLaughlin, Marketing Director, U.S. Chocolate, Kraft Foods.  "Our goal is to find likeminded people who are not only dedicated to helping their own local communities, but communities across the globe.  The work they'll do and the impact they'll make will be an experience the Ambassadors and the Dominican cocoa farming community will never forget."

Green & Black's commitment to Fair Trade means that all of our products are made from Fair Trade ingredients.  Our farmers receive a guaranteed minimum for their ingredients, along with an additional premium to invest in the social, environmental, and economic development of their countries.  This means a higher quality of life for our farmers and a high quality of chocolate for the world.

For more information about the Green & Black's Global Ambassador Program, please visit www.facebook.com/GreenandBlacks.US.

About Green and Black's

Launched in London in 1991 by Craig Sams and Josephine Fairley, Green & Black's entered the U.S. market in 2003 and has become the best selling chocolate in the natural food channel(1). The name reveals Green & Black's key strengths – Green for sustainability and Black to symbolize the premium quality of the product and its status as a luxury indulgence.  Green & Black's buys only premium organic cocoa beans often grown under the shade of indigenous rainforest trees and alongside other crops.  All Green & Black's products meet the National Organic Program (NOP) standards set by the USDA, thus giving consumers of organic products an assurance that the product is from a trusted source and matches the high standards of production.  For more information, visit www.greenandblacks.com.

Green & Black's Chocolate Range in the United States:

  • 3.5 oz Milk bar
  • 3.5 oz Dark 70% bar
  • 3.5 oz Dark 85% bar
  • 3.5 oz Mint bar
  • 3.5 oz Hazelnut & Currant bar
  • 3.5 oz Cherry bar
  • 3.5 oz White bar
  • 3.5 oz Maya Gold® bar
  • 3.5 oz Almond bar
  • 3.5 oz Peanut & Sea Salt bar
  • 3.5 oz Toffee bar
  • 3.5 oz Espresso bar
  • 3.5 oz Ginger bar
  • 1.2 oz Dark 70% bar
  • 1.2 oz Milk bar
  • 1.2 oz Maya Gold bar
  • 5.3 oz Baking Bar
  • 5.3 oz Hot Chocolate

(1) SPINScan data 52-weeks ending 11/28/09

SOURCE Green and Black's



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