Kashi Company Introduces a Crispy New Way to Start the Day

Kashi(R) GOLEAN(R) CRISP! Toasted Berry Crumble Makes Flavorful Addition to GOLEAN Cereal Family

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Jan 19, 2010, 08:02 ET

LA JOLLA, Calif., Jan. 19 /PRNewswire/ -- Kashi Company, the premier natural food company, today announced the addition of GOLEAN® CRISP! to its GOLEAN family of foods. Offering a distinctly light and flaky texture, the new Kashi® GOLEAN® CRISP! Toasted Berry Crumble ready-to-eat cereal provides a naturally sweet combination of dried cranberries and wild blueberries with twice the fiber and protein of the average of leading cereals*, to deliver a fulfilling start to the day that keeps you satisfied all morning.**

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"GOLEAN® CRISP! Toasted Berry Crumble offers a new taste and texture to the GOLEAN family to deliver amazingly satisfying nutrition," says Keegan Sheridan, Natural Food and Lifestyle Expert at Kashi. "As the first GOLEAN cereal to have fruit, it provides a delicious flavor combination of toasted grains, wild blueberries and sun-ripened cranberries, and a uniquely light and crispy texture you can feel. Fiber, protein and other healthy nutrients fuel your body by providing true sustenance and lasting energy."

Kashi® GOLEAN® CRISP! Toasted Berry Crumble cereal blends toasted, honey-toned and naturally-sweetened multigrain clusters, tasty diced dried cranberries and delicious blueberries for a delightfully subtle crunch and heavenly flavor. Each serving of GOLEAN® CRISP! Toasted Berry Crumble offers nine grams of protein, eight grams of fiber and eighteen grams of whole grains.

GOLEAN® CRISP! Toasted Berry Crumble cereal is the newest member of Kashi's GOLEAN® family of foods, which includes ready-to-eat cereals, snack bars, hot cereals and waffles designed to help people look their best and feel healthy. Much like GOLEAN® and GOLEAN® CRUNCH! cereals, GOLEAN® CRISP! provides a delicious and nutritious combination of protein, fiber and whole grains to help you stay satisfied – a critical component for those trying to manage their weight, eat smart and live smart.

Kashi® GOLEAN® CRISP! Toasted Berry Crunch cereal is now available at grocers nationwide.

About Kashi Company

Founded in 1984, Kashi is a company on a mission to redefine how people eat to achieve their best lives. As a pioneering health food brand, Kashi is dedicated to providing great tasting, healthy and innovative foods that enable people to achieve optimal health and wellness. Its products are natural, minimally processed, and free of highly refined sugars, artificial additives and preservatives. Kashi® brands include: GOLEAN® cereals, bars, shakes and waffles; Kashi® Heart to Heart® cereal, instant oatmeal, and waffles; Kashi® Heart to Heart™ Whole Grain Crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Vive® Digestive Wellness cereal; Kashi® Good Friends® and Kashi® Good Friends® Cinna-Raisin Crunch® cereals; Kashi Mighty Bites® cereal; Kashi® Organic Promise® cereals; Kashi® TLC® chewy and crunchy granola bars, fruit & grain bars, soft-baked cereal bars, TLC® party and snack crackers, and Kashi® TLC® Chewy Cookies; Kashi® All Natural Frozen Entrées; Kashi® All Natural Frozen Pizzas; Kashi® All Natural Pocket Bread Sandwiches; Kashi® Honey Sunshine® cereal, Kashi U™ and Kashi® 7 Whole Grain Pilaf.