Kelloggs® Special K® Teams Up With Actress Tracee Ellis Ross To Celebrate And Nourish Women Who Are Rocking It
"Nourish Your Next" Project Encourages Women to Celebrate their Inner Strength - from the Everyday to the Extraordinary
BATTLE CREEK, Mich., March 10, 2016 /PRNewswire/ -- It's no secret women are forces to be reckoned with – their inner strength is not something that can be defined, but it certainly can't be denied. In fact, 94 percent of women in the U.S. think that now, more than ever, women have the power to be whatever they want to be, and feel empowered to challenge the status quo.1
That's why, in partnership with actress, comedienne – and all around powerhouse – Tracee Ellis Ross (black-ish), Special K® is launching the "Nourish Your Next" project to recognize and celebrate get-after-it, bring-it-on, ready-for-what's next women, and nourish what they have their sights set on next. Throughout the year, Special K will be on the lookout for women who are rocking it, and celebrating their inner strength in ways big and small. Show us how you're rocking it and share #whatsnext with @SpecialKUS.
"There's beauty in this idea that all of us as women are nourishing our lives in a way that allows us to go out there and get what's next for us – be who we are in a really full and beautiful way, and live these lives that we're all living," said Ross. "I'm really excited to partner with Special K to help recognize and celebrate what it is to be an awesome woman. We should all do what we can in our daily lives to remember that we're glorious and powerful and more than enough."
To kick off the celebration, Special K and Ross are announcing the first "Nourish Your Next" recipient, Atlanta-based "Strong is the New Pretty" photographer Kate T. Parker. What started as a personal photography project for the mother to two young daughters is now a mission to combat the messages often sent to women and girls by showing that true beauty is not in a hairstyle, outfit or body type, but in being yourself 100 percent.
Inspired by her mission, Special K is helping Parker reach a new audience with her message, starting with her first-ever New York City gallery exhibit where she'll showcase that strong is indeed the new pretty and unveil #whatsnext. Never-before-seen photos from a special shoot with Ross will also be featured among the images. The exhibit will be open to the public March 17, 11 a.m. – 5 p.m. EST at the newly opened Sky Gallery (12 Little W 12th St.) in the heart of the Meatpacking District.
To help feed women's inner strength, Kellogg's is also unveiling what's next from Special K – new Special K Nourish™ cereal, a line of delicious, wholesome cereals to help them tackle and embrace everything that comes their way. Offered in two unique and delicious flavor combinations – Apple Raspberry Almond and Coconut Cranberry Almond – Special K Nourish is made with ingredients you can see, like multi-grain flakes with quinoa, wholesome granola, delicious fruit and sliced almonds that provide positive nutrition. Both varieties are available at retailers nationwide for a suggested retail price of $4.49.
To learn more about what's next from Special K, visit SpecialK.com.
- Click to Tweet:.@SpecialKUS teamed up w/ @TraceeEllisRoss to kick off the "Nourish Your Next" project – share how you're rocking it with #whatsnext
- Click to Tweet: .@SpecialKUS & @TraceeEllisRoss want to celebrate your get-after-it, bring-it-on, ready-for-what's next moments – share yours w/ #whatsnext!
About Tracee Ellis Ross
Tracee Ellis Ross is the star of the hit ABC comedy series "Black-ish." For her role, Ross won the 2015 and 2016 NAACP Image Award for "Best Actress in a Comedy Series." Ross was recently honored at the 2016 ESSENCE Black Women in Hollywood luncheon receiving the "Fierce and Fearless" award.
Ross is best known for her starring role on the hit sitcom "Girlfriends" which ran for eight seasons on The UPN/CW network. Her role earned her eight NAACP Image Award nominations including two wins in the category of "Outstanding Actress in a Comedy Series". She also starred in and produced the BET series "Reed Between the Lines," which won her a third NAACP Image Award.
Ross is a dedicated and passionate motivational speaker. She created and teaches "Taping Into Your Creative Well," a workshop that encourages participants to discover and utilize their inner joy to keep their lives on course. She is also works closely with teenage girls by volunteering with Aviva Family and Children Services in Los Angeles and The Big Brother Big Sister Program where she has held self-esteem workshops nationwide. Ross was honored by The Los Angeles Urban League as "Volunteer of the Year" in 2004, and was the 2009 recipient of the Impact Award from the Aviva Organization.
In 2012, the fashion influencer expanded her vast digital influence by launching her official website Traceeellisross.com. The lifestyle site utilizes Ross' unique cross-cultural and joyful point of view to inspire the soul, body and mind of her followers.
About Kate T. Parker
Kate T. Parker is a commercial and fine art photographer based in Atlanta, Georgia, whose personal work has been featured in galleries across the globe. Kate's goal with her work is to expose, explore and empower through impactful photography. Parker also speaks on the topics of photography and women's issues and has personal projects that focus on family as well.
Parker is the mother to two young daughters, who were the inspiration behind her acclaimed "Strong is the New Pretty" series. "Strong is the New Pretty" has been featured in numerous media, including The
Today Show, The Washington Post, Huffington Post, Elle, Self, Cosmopolitan and The Daily Mail. The work is soon to be a book with Workman Publishing, coming spring 2017.
Among her work's awards and accolades: Critical Mass Top 50, Featured artist, Mason Murer Gallery, PDN Photo Annual Select Winner, Rangefinder Lifestyle Photography Winner, Top 10 Family Photographer in the World, 2015, One to Watch Atlanta Celebrates Photography, 2015, Passion for Freedom UK Show, 2015, Happiest Instagram Feeds, 2015, 100 Photographers to Watch.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better DaysTM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.
1 JWT SONAR™, June 20 – June 23, 2014, N = 607 women age 16-60 in the United States
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SOURCE Kellogg Company