NEW YORK, Sept. 27, 2012 /PRNewswire/ -- Kids Foot Locker partners with Nickelodeon for its ninth annual Worldwide Day of Play, held on Saturday, October 6, 2012. From 12-3PM ET/PT, Nickelodeon and its channels will go off-air and offline to inspire kids to get up and get active. Starting today, children and their parents are encouraged to sign Kids Foot Locker's "Get Active" Pledge to turn off their televisions and play. For one-day only, customers who bring the signed pledge to any Kids Foot Locker store nationwide on Sunday, September 30, 2012, will receive a 15% discount off their purchase to "gear up" for the Worldwide Day of Play. Customers making online purchases on September 30th can enter a special code provided once the pledge is signed.
"We believe it is important that kids be active and healthy by participating in physical activities," said Jed Berger, Vice President of Brand Marketing, Kids Foot Locker. "We are excited to help make this possible by partnering with Nickelodeon to get children and their families off the couch and outside, whether it's in their local park or backyard, and get active."
"Over the past nine years, Worldwide Day of Play has motivated kids and families around the world to get up and get active," said Sharon Cohen, Senior Vice President, Integrated Marketing, Nickelodeon Group. "This year, we are excited to partner with Kids Foot Locker to help extend that positive health and wellness message to even more families."
Kids Foot Locker will continue to distribute information to parents to promote children's wellness and good health to its VIP loyalty program members and Facebook fans, along with "fit tips" as part of its ongoing fit and health initiative.
About Kids Foot Locker:
Kids Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,350 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, and CCS retail stores, as well as its direct-to-customer channels, including footlocker.com/Eastbay/ CCS, the Company is the leading provider of athletic footwear and apparel. www.kidsfootlocker.com.
About Nickelodeon and Worldwide Day of Play:
Worldwide Day of Play (WWDoP) began in 2004 as a part of Nickelodeon's The Big Help initiative, a kid-led movement for positive change that focuses on issues that are important to kids, including health and wellness, the environment, education, and community service. Through The Big Help health and wellness component, kids are encouraged to be more active for and adopt healthier lifestyles. On Saturday, October 6, kids in every state across the U.S. and in countries around the world will participate in Nickelodeon's WWDoP celebration at the more than 4,000 expected local events. For more information about Nickelodeon's WWDoP, visit www.thebighelp.com. Click on resources for WWDoP event planning materials.
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
SOURCE Kids Foot Locker