King of Jewelry Opens Spectacular New Showroom Location in Downtown Los Angeles

LOS ANGELES, Dec. 17, 2010 /PRNewswire/ -- With the current economic slump, more and more Americans are turning towards gold and jewelry, hoping for a fail-proof investment that will stand the test of time. This has meant good news for jewelry merchants such as King of Jewelry, a predominantly online jewelry dealer that is popular with customers due to the quality of jewelry it sells and its unbeatable low prices. As a testament to its commitment to customer satisfaction and making high quality jewelry accessible for everyone, King of Jewelry has recently opened a brand new showroom in downtown Los Angeles's famed Jewelry District.

Though King of Jewelry has been in business for over eighteen years, its showroom location is a welcome addition for many Los Angeles residents who would rather make their jewelry purchases in person. The new showroom is located in the heart of the Jewelry District on Hill St., and allows shoppers to browse through and try on items from the eclectic variety of jewelry and diamond engagement rings King of Jewelry prides itself in. In staying true to its generous online policy, all purchases made at the showroom come with a 30 day, money back guarantee. All of King of Jewelry's jewelry items, everything from its diamond wedding rings to Asscher cut diamond engagement rings, are made from the highest quality diamonds and feature precision cuts by person, not machine. In addition, all diamonds sold are Blood Diamond Free, meaning that they don't come from war torn countries that exploit individuals for diamond mining.

One of the greatest things about King of Jewelry, aside from its high quality diamond engagement rings and other diamond jewelry items, is that they are sold for almost unheard of prices. In fact, a number of customers report how the princess cut diamond engagement rings and other diamond rings they have bought from King of Jewelry have been appraised by other jewelers for hundreds, even thousands of dollars more than what they paid for them.

Backed by the Better Business Bureau with an A rating, King of Jewelry's caliber of excellence and dependability is finding a good second home with the newly opened downtown showroom. And fortunately, King of Jewelry's online sales will continue to please jewelry savvy individuals and couples all over the country.

For more information about King of Jewelry's showroom, or to shop its massive online selection, please visit www.KingofJewelry.com

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SOURCE King of Jewelry Public Relations