Kiss My Face Partners With Seeds of Peace to Promote Middle East Conflict Resolution

NEW YORK, June 23 /PRNewswire/ -- Given the current Arab-Israeli conflict, it is easy to overlook the positive initiatives and significant progress being made to foster universal acceptance among the youth in areas of unrest.  Such efforts have been taken by Kiss My Face, who continues its tradition of unconventional social change by partnering with Seeds of Peace to launch Peace Soap and introduce "The Pledge for Peace," a unique online campaign.  Seeds of Peace is a nonprofit, nonpolitical organization that hosts a summer camp to empower young people from regions of conflict with the leadership skills and interpersonal networks necessary to advance reconciliation and coexistence.  

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Kiss My Face will donate 10% of all profits from Peace Soap to Seeds of Peace.  The donation is earmarked for programming and supporting camp efforts. In addition, "The Pledge for Peace is designed to send campers from all over the world to the Seeds of Peace summer camp during the 2011 season (a cost of $6,000 per camper)."  Making a "pledge" is free and simple – all one needs to do is log onto the Kiss My Face Facebook page or Thepledgeforpeace.com and either click a button on Facebook or enter their email address on Thepledgeforpeace.com.  For every 10,000 pledges that are made, Kiss My Face will sponsor a Seeds of Peace camper.  There is no limit to the number of kids that Kiss My Face will sponsor!  The campaign will be running from June 21st through September 21st, 2010.

The natural personal care company's heritage is based upon creating environmentally sound and natural products at a time when such offerings were considered unappealing and ineffective.  "We have worked hard from the beginning to challenge the way people do things to find a healthier, safer and more effective alternative," says Bob MacLeod, president and co-founder of Kiss My Face.  This made for a perfect match with Seeds of Peace, an organization that pioneers programs and ideals dedicated to challenging perceptions widely accepted and taught to children in countries of conflict.  Both groups believe that by questioning the established way of thinking and spearheading a new movement, change will come... and a new, better way will become the norm.

About Peace Soap

Reflecting the partnership's activist intentions for change, the new castile soap is formulated with 100% natural ingredients including olive, coconut and jojoba oils, challenging the established understanding that various chemical ingredients are required for personal and household cleaning. An excellent choice for sensitive skin, Peace Soap contains natural olive oil to alleviate skin conditions such as eczema and psoriasis.  Castile soap is a safe and gentle alternative to traditional soaps that often contain harsh ingredients. The simple formulation helps to reduce the carbon footprint and minimize waste imposed on the environment, while allowing for multiple benefits and uses.  

Peace Soap is available in the following flavors: Grassy Mint, Lavender Mandarin, Lemongrass Clary Sage and Pomegranate Acai for $9.99 (17oz.) and $15.99 (34oz.) beginning June 2010 at Whole Foods Market, Target, KissMyFace.com and other stores where effective, natural products are sold.  

About Kiss My Face

Kiss My Face, a natural beauty and personal care company, is a pioneer in the natural and organic industry.  The brainchild of Bob MacLeod and Steve Byckiewicz, two long-time vegetarians searching for healthy body care alternatives, Kiss My Face was founded on a 200-acre organic farm in New York's beautiful Hudson River Valley and has been operating out of a converted barn and feed store ever since.  From moisturizers to liquid soaps, shave creams to body oils, Kiss My Face has a natural, cruelty-free product for you.

About Seeds of Peace

Seeds of Peace's internationally-recognized program model begins at its summer camp in Maine and continues through programming in regions around the world with innovative initiatives in the form of conferences, regional workshops, educational and professional opportunities, and an adult educators program. This comprehensive system allows participants to develop empathy, respect, and confidence as well as leadership, communication and negotiation skills—all critical components that will facilitate peaceful coexistence for the next generation.

SOURCE Seeds of Peace