"We see in K2P a unique approach to helping physicians learn, which mirrors successful life-long learning programs," said Rick Segal, Managing Partner, Rethink Education. "It's a fresh approach that improves patient care by giving physicians the tools they need to keep current with advancements in medicine, technology and best practices. We believe that the K2P solution has the potential to drive better patient outcomes, improve physician quality, and drive down the cost of healthcare delivery."
In addition to completing its Series A financing, K2P welcomes Rick Segal to its board of directors. A fifth public board seat for a yet-to-be-named leader in the healthcare field will be announced by the end of the second quarter.
"In addition to expanding into new specialty areas, this funding will allow K2P to add emerging medicine curriculum and launch our mobile-first CurrentMDTM products – two critical efforts to enable physicians to keep pace with the rate of development," said Mary Ellen Beliveau, Chief Executive Officer, K2P. "We're excited to partner with the very best in medicine across a wide variety of specialties to transform the way academicians teach and the way lifelong learners learn, enabling physicians to consistently deliver the very best possible care."
About Continuing Medical Education
Continuing medical education (CME) has traditionally consisted of educational activities that help maintain, develop or increase the clinical knowledge that physicians use in providing care for their patients. The activities vary from live events, written publications, and audio and video recordings. Studies have shown these methods are ineffective because physicians are challenged to translate new knowledge into practice.
21st Century learning addresses both knowledge and performance and abandons the days of monolithic lectures from the podium. Personalized learning requires academic thought leaders to leverage contemporary adult learning theory to develop meaningful, practice improving content.
Designed to provide information customized to the physician's practice needs, K2P's proprietary online system allows physicians to self-assess, identify knowledge and practice gaps and develop/maintain mastery across their core competencies. These unique products are designed to fit into physicians' demanding schedules, making it easy for physicians to keep current on the latest in their fields.
About Rethink Education
Launched in 2012, Rethink Education Management, LLC ("Rethink Education") invests in early and growth-stage companies that are at the forefront of the education technology industry. Rethink Education looks for companies that have a unique capacity to solve large social problems and will meet the challenges and opportunities of 21st century learning. Rethink Education also looks for companies with business models that are scalable, efficient, and defensible. To learn more about Rethink Education, visit www.rteducation.com.
Knowledge to Practice (K2P) specializes in personalized, digital practice improvement. Through its proprietary technology, K2P draws on the best practices of adult learning techniques combined with the best in clinical content from the nation's leading academicians to deliver personalized and efficient online learning for physicians across the world. The curriculum is personalized to each physician, enabling them to monitor their progress and learn wherever, whenever and however they choose.
K2P's personalized curriculum measurably improves a physician's clinical judgment and critical thinking, and ultimately improves physician performance and patient care. To learn more about K2P visit, k2p-ed.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/knowledge-to-practice-receives-65-million-in-series-a-financing-for-expansion-into-continuing-medical-education-specialty-areas-300400526.html
SOURCE Knowledge to Practice (K2P)