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Kontagent CEO to Speak at GiGse on Strategies for Monetizing Social Casino Players on Facebook Social Casino Gaming Category Now Represents 13% of Entire Social Gaming Market with Success of Playtika, Double Down, Blitzoo and Others

SAN FRANCISCO, April 24, 2012 /PRNewswire/ -- Kontagent, the leading user analytics company for social and mobile app developers, today announced that CEO, Jeff Tseng, will be speaking at GiGse, the 11th Global iGaming Summit & Expo, on April 26th. His session will provide the audience of mainly land-based and online casino operators with insights into how to succeed on Facebook, and more specifically, on monetization strategies that are unique to the social platform. Social casinos are a highly attractive genre right now due to its fast growth and higher-than-average revenue per user, which is estimated as at least 40% higher than a typical social game.

As land-based and online casino operators rush to gain a foothold in this burgeoning market, industry leaders from both sides are turning to Kontagent for the data science and know-how needed to succeed in this game genre. In the last six months alone, the category of social casino gaming has exploded to represent a significant percentage of Kontagent's total business, with a client roster that includes Blitzoo (Slotspot), Buzz All Stars, Playtika, Mytopia (Bingo Island and Governor of Poker), Pacific Interactive (House of Fun), Peak Games (101 Okey, Okey and Okey Plus), Plumbee, PopCap and Viaden.

Over the last four years, Kontagent has helped thousands of social and mobile app developers leverage user analytics to improve their marketing and acquisition, game design, engagement and monetization. Social casino game developers are now partnering with Kontagent to benefit from the company's vast domain knowledge in this segment, utilizing metrics and data science to build highly addictive–and highly profitable–casino games on social and mobile platforms.

"Social casino gaming is a hot space right now and everyone is looking to get in on the action," said Kontagent CEO and Co-founder, Jeff Tseng. "Land-based and online casino operators know how to build addictive casino games, but that expertise does not completely translate into how to build a successful casino game on Facebook and other social platforms. And, social game developers who have built games in other genres don't necessarily understand the best practices for casino games, which have different mechanics and benchmarks for monetization than other game categories. We help both sides understand which metrics to watch – and how to act on those metrics - so they can build highly engaging games that really take advantage of the hyper-growth opportunities that exist today in this category."

"We manage very live communities around our social games and Kontagent allows us to quickly identify trends and produce insights that we can translate into actions in real time," said Eran Gonen, CEO of Mytopia, Inc., developers of the hit social casino games Bingo Island and Governor of Poker. "In addition, the people at Kontagent continuously assist us to find creative ways to measure less traditional behaviors we're interested in, which in turn translates into bottom line results. The insights gained helped scale and enhance our social games' key metrics and our internal game developing intuition."

Kontagent's unique approach to user analytics helps companies discover behavioral insights and social usage patterns around their applications. Data is provided in an easy to access dashboard that enables employees at all levels of an organization to gain the critical insights they need to make real-time data-driven decisions. In the increasingly competitive world of online casino games, real-time access to such actionable data is critical.

About Kontagent

Kontagent is the leading enterprise user analytics platform for social and mobile application developers, marketers and producers. Kontagent tracks more than 1,000 applications, over 150 million monthly active users, and in excess of 50 billion events each month for customers around the globe. The company's proprietary platform, kSuite, has been built from the ground up to harness deep data pattern visualization and analysis that provides customers with valuable, actionable insights. Armed with this data, and combined with Kontagent's team of data scientists, customers have the power to better measure and optimize their customer economics and build more profitable enterprises. Founded in 2007, the company is headquartered in San Francisco with additional offices in Toronto and London. For more information, visit www.kontagent.com.

SOURCE Kontagent



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