KRAFT FOODS VOLUNTARILY RECALLS THREE VARIETIES OF VELVEETA SHELLS & CHEESE MICROWAVEABLE CUPS WITH LIMITED "BEST WHEN USED BY" DATES

NORTHFIELD, Ill., Sept. 30, 2011 /PRNewswire/ -- Kraft Foods Global, Inc. is voluntarily recalling three varieties of Velveeta Shells & Cheese Single Serve Microwaveable Cups with limited "best when used by" dates as a precaution due to the possible presence of small, thin wire bristle pieces.  

(Logo: http://photos.prnewswire.com/prnh/20090420/KRAFTLOGO)

The following products are being recalled:


Name of Product

Size

Best When Used By Dates

UPC

Velveeta Shells & Cheese Original Microwaveable Cups


Velveeta Shells & Cheese Original Four Pack Microwaveable Cups

2.39 oz. cup


4 x 2.39 oz. cup

16 MAY 2012


24 APR 2012 to 16 MAY 2012

2100002322


2100002339

Velveeta Shells & Cheese Made with 2% Milk Microwaveable Cups


Velveeta Shells & Cheese Made with  2% Milk Four Pack Microwaveable Cups

2.19 oz cup


4 x 2.19 oz cup

25 MAR 2012 to 30 MAR 2012


29 MAR 2012 to 12 APR 2012

2100002323


2100002946

Velveeta Rotini & Cheese Broccoli Microwaveable Cups

2.44 oz cup

29 APR 2012 to 14 MAY 2012

2100002318




Consumers can find the "best when used by" date on the bottom of the package.

No other "best when used by" dates of Velveeta Shells & Cheese Single Serve Microwaveable Cups or any other Kraft Foods products are being recalled.

There have been no reports of consumer injuries or complaints. Kraft Foods is issuing this voluntary recall out of an abundance of caution.

Approximately 137,000 cases of the affected products were shipped to customers across the United States. The affected products were not distributed in Canada.

Consumers who purchased affected "best when used by" dates of these products should not eat them. They should return them to the store of purchase for an exchange or full refund. Consumers also can contact Kraft Foods Consumer Relations Monday through Friday at 1-800-308-1841.

The affected products were manufactured in Champaign, IL and Lakeville, MN.

About Kraft Foods

Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business with estimated revenue of $32 billion and a high-margin North American grocery business with estimated revenue of $16 billion, based on 2010 financial results, adjusted for divestitures. The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

- make today delicious -

SOURCE Kraft Foods Inc.



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