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Krispy Kreme Opens First Store in the Dominican Republic

14 Stores Are Planned For The Country Over The Next Five Years


News provided by

Krispy Kreme Doughnut Corporation

Aug 24, 2010, 08:00 ET

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WINSTON-SALEM, N.C., Aug. 24 /PRNewswire-FirstCall/ -- Krispy Kreme Doughnut Corporation today announced that its franchisee, Dominspec, S.A. has opened the first Krispy Kreme doughnut shop in the Dominican Republic.  

(Logo: http://www.newscom.com/cgi-bin/prnh/19991216/NYTH146 )

(Logo: http://photos.prnewswire.com/prnh/19991216/NYTH146 )

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The new shop is located in the center of Santo Domingo on the popular Winston Churchill Avenue. This is the first of 14 Krispy Kreme shops the franchisee plans to open over the next five years. The shop will offer 17 varieties of Krispy Kreme doughnuts that will be made fresh daily, including the signature Original Glazed(R) doughnut.

"We are pleased to announce that our signature doughnuts are now available in the beautiful city of Santo Domingo, Dominican Republic," said Jim Morgan, president and chief executive officer of Krispy Kreme. "Our franchise partner, Dominspec, S.A., is an experienced QSR operator that knows this exciting market extremely well, and its unique experience fits perfectly with the fun and excitement associated with the Krispy Kreme brand around the world."

"We are very glad to announce in the Dominican Republic that Krispy Kreme is finally here. We believe it is a brand that has a great magic around people and that is one that really delivers happiness. We have been amazed how well received the brand has been by the consumers," said Isabel Turull, Managing Director of Dominspec, S.A.  "There is a very big market niche for this unbelievable brand which is a one of a kind doughnut. Our group feels very proud to have the honor of representing the brand in our country. This is the perfect time to share."  

Currently, the Krispy Kreme Original Glazed(R) doughnut can be found in 20 countries, including the United States, Australia, Bahrain, Canada, China, Dominican Republic, Indonesia, Japan, Kuwait, Lebanon, Malaysia, Mexico, the Philippines, Puerto Rico, Qatar, the Republic of Korea, the Kingdom of Saudi Arabia, Turkey, the United Arab Emirates and the United Kingdom.

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in approximately 616 locations around the world. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.

About Dominspec, S.A.

Is a part of a conglomerate with more than 16 years of experience in the fast food business, which includes Burger King with 31 restaurants, Papa John's with six restaurants, and now Krispy Kreme.  The group also owns the Palacio del Cine movie theatres with seven locations in the country.

Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management.  These statements are not statements of historical fact.  Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements.  The words "believe," "may," "could," "will," "should," "anticipate," "estimate," "expect," "intend," "objective," "seek," "strive" or similar words, or the negative of these words, identify forward-looking statements.  Factors that could contribute to these differences include, but are not limited to: the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our new domestic operating model; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with government regulations relating to food products and franchising; our relationships with off-premises customers; our ability to protect our trademarks and trade secrets; restrictions on our operations and compliance with covenants contained in our secured credit facilities; changes in customer preferences and perceptions; and risks associated with competition. These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, contain uncertainties that may materially affect actual results and may be beyond the Company's control, and could cause actual results and developments to be materially different from those expressed or implied by any of these forward-looking statements.  New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company.  Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

SOURCE Krispy Kreme Doughnut Corporation

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