"We believe customers, associates and other stakeholders are increasingly making decisions about where to shop, where to work, and who shares their values based on how well they understand the ways a company makes a difference for their people, communities and the planet," said Jessica Adelman, Kroger's group vice president of corporate affairs. "And in this equation, we believe that stories – credible, authentic, human stories – matter more than perhaps anything else."
The new website features a variety of voices – produced by both freelancers and Kroger associates – sharing stories about Kroger's great people, innovative projects, and the ideas that are changing the way we eat, drink, and think about food. The multi-media site will feature long and short-form written content as well as video and photographic storytelling.
"On any given day, nearly half a million Kroger associates are doing incredible work. We get a fresh chance to make personal connections, to lift people up and lighten their load," said Ann Reed, vice president of Customer 1st Promise. "Krogerstories.com is designed to elevate these unique stories and share the difference our wonderful associates make for our customers, communities and each other."
Every day, the Kroger Family of Companies makes a difference in the lives of eight and a half million customers and 443,000 associates who shop or serve in 2,796 retail food stores under a variety of local banner names in 35 states and the District of Columbia. Kroger and its subsidiaries operate an expanding ClickList offering – a personalized, order online, pick up at the store service – in addition to our 2,255 pharmacies, 784 convenience stores, 319 fine jewelry stores, 1,445 supermarket fuel centers and 38 food production plants in the United States. Kroger is recognized as one of America's most generous companies for its support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable.
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SOURCE The Kroger Co.