Kroger Launches New Line of Affordable Cage-Free Eggs

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Sep 06, 2016, 10:15 ET

CINCINNATI, Sept. 6, 2016 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today announced a new, more affordable corporate brand line of cage-free eggs.

"Kroger-brand Cage-Free Eggs are now available in our family of stores nationwide," said Gil Phipps, Kroger's vice president of corporate brands. "More customers are looking for an affordable cage-free egg option. Our goal is to help our customers migrate to the cage-free category by offering an affordable alternative to conventional eggs."

Kroger has been a leader in cage-free eggs for many years. The company also offers cage-free eggs under its popular Simple Truth and Simple Truth Organic brands. In 2015, 15% of the eggs Kroger sold were cage-free compared to the industry average of 9%.

In March, Kroger announced its goal is to transition to a 100% cage-free egg supply chain by 2025.

"In order to ensure a smooth transition by 2025, we need to start attracting customers to cage-free eggs now," said Mel Bomprezzi, Kroger's vice president of grocery merchandising. "We remain committed to working with our suppliers during this transition in a way that ensures eggs are readily available, safely produced, and affordably priced for all of our customers."

Every day, the Kroger Family of Companies makes a difference in the lives of eight and a half million customers and 431,000 associates who shop or serve in 2,778 retail food stores under a variety of local banner names in 35 states and the District of Columbia. Kroger and its subsidiaries operate an expanding ClickList offering – a personalized, order online, pick up at the store service – in addition to 2,230 pharmacies, 785 convenience stores, 323 fine jewelry stores, 1,400 supermarket fuel centers and 38 food production plants in the United States. Kroger is recognized as one of America's most generous companies for its support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable.

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SOURCE The Kroger Co.