Lava Lite, LLC Changes Name To lifespan brands, LLC, Reflecting A New House Of Brands Strategy

Jan 11, 2016, 15:14 ET from lifespan brands, LLC

ELK GROVE VILLAGE, Ill., Jan. 11, 2016 /PRNewswire/ -- Lava Lite, LLC announced today that it is changing its corporate name to lifespan brands™, LLC to reflect its new house of brands strategy.

"The new name lifespan brands will allow us to grow and develop new products and enter new categories that we do not currently serve," said Clay Farnsworth, president and CEO of lifespan brands.  lifespan brands' current products include novelty lighting, party products and bathroom scales.

The transition to a new corporate identity will not impact end consumers. lifespan brands will continue to offer the unique and popular iconic products that the company has developed, marketed and manufactured for over 50 years. The lifespan brands portfolio of brands and products includes: Lava® Lamp, Lava® Party, Bright Source™, Detecto™, Precision One™ and Weigh Rite™.

"These are exciting times for lifespan brands! We look forward to continued innovation and creativity.  We will be introducing many exciting new products and new product categories in 2016 and beyond," said Farnsworth.

ABOUT LIFESPAN BRANDS
lifespan brands is a Chicago based company which sells its unique branded products in several countries around the world. It is a leader in managing and building recognizable and highly valued branded consumer products including: Lava® Lamps, party products, novelty lighting and bathroom scales. lifespan brands holds the US trademark rights to the iconic Lava® Lamp shape and name Lava® Lamp and their products are sold across various distribution channels in US, Canadian and European retailers.

Media Contacts: 

Paramount Public Relations, Inc.
Jessica Prah, jessica@paramountpr.com, 312-953-3257
Sarah Anderson, sanderson@paramountpr.com, 312-544-4190

 

SOURCE lifespan brands, LLC



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