App developers look to the Future5 to increase monetization opportunities as the HTML5 ad-authoring solution provides advertisers with an affordable alternative to the iAd

SAN JOSE, Calif., June 24 /PRNewswire/ -- iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, has a message for those anxiously anticipating the July 1 launch of iAd: The Future5 from iVdopia is already here, with an HTML5 ad-authoring solution that addresses mobile advertising needs across all HTML5-compatible devices, including the iPhone, the iPod Touch, the iPad – and even the Android.

(Logo:  http://photos.prnewswire.com/prnh/20100624/AQ26683LOGO)

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100624/AQ26683LOGO)

"With HTML5-supported devices springing up everywhere, advertisers require an easy-to-use, cost-effective means to bring their best ads to mobile users," said Jeff Weiser, VP Strategy & Analytics for Social Gaming Network, the developer of leading gaming applications such as iBowl and iBasketball. "The Future5 conveniently bundles all of the HTML5 capabilities with various engaging and interactive rich media ad templates, which we expect will be lapped up by all advertisers who can’t afford an iAd campaign. With such a viable alternative in the Future5, it just opens up revenue possibilities for app developers and makes monetizing our apps a lot easier.”

Aside from offering an easy, affordable way to insert banner and interstitial ads in HTML5, the Future5 provides precise targeting, optimization and real-time reporting capabilities. Coupled with iVdopia's vast network of premium mobile sites and apps, it makes the Future5 a powerful, one-stop mobile advertising solution that won't cost advertisers a million dollars per campaign.

“With this kind of scale provided to advertisers, the Future5 lets app developers feel more confident about monetizing their applications on any HTML5 device,” said Adan Vielma, President of IntroWizard, which specializes in mobile software development for creating apps on iOS and Android platforms. "The Future5 makes ad authoring easy and affordable across these devices, presenting itself as an invaluable option for advertisers, which in turn is great news for us in the app developer world."

The Future5 is the first HTML5 ad-authoring solution that advertisers can use to create rich media banner and interstitial ads. The easy-to-use tool comes with a variety of ad format templates that can create unique user-engaging effects, allowing customization with an advertiser's image, video or audio clip to deliver dynamic results. These highly interactive ad units will allow users to not just watch the ad, but also tap and visit the product's website, watch additional clips, play games, share across Twitter and Facebook or download content, among other options.

"Just when you would think that all these new devices would open up possibilities for developers, numerous constraints, from prohibitive pricing to restrictions on using Flash, have turned advertising on Apple devices something of a mine field," said iVdopia Chief Operating Officer Chhavi Upadhyay. "We understand that app developers are looking for a simplified revenue-generation channel that attracts premium advertisers, without technologically prohibitive restrictions. The Future5 solves this problem by delivering the same ad across any HTML5-supported device – whether for the iPhone or the Android – which means all the more revenue for developers, and more engaged users for advertisers."

About iVdopia

iVdopia is the largest video and rich media mobile advertising network, pioneering rich media and video advertising on smart phones, including Pre-App video and social networking options on smart mobile devices, and high-definition video ads for the iPad. iVdopia's brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Universal Studios, Warner Brothers and Miller Lite to deliver premium advertising campaigns.

The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India.

SOURCE iVdopia

Back to top

RELATED LINKS
http://www.ivdopia.com