Energy, Utilities and Communications Expert Bill Belcher Joins as Director of Sales

BOSTON, March 17 /PRNewswire/ -- Martin Dawes Analytics (MDA), a global process analytics software provider, today announced that Bill Belcher has joined the Company as Director of Sales in order to meet its rapid growth and subsequent expansion into new markets and vertical industries.  In this function, Mr. Belcher is responsible for new market development and partner relationship in the Energy and Utilities verticals.  Specifically, he will further MDA's commitment to delivering customers with proven process and business analytics associated with Revenue Assurance, Fraud Management, Service Assurance, Migration Assurance, Cost Optimization and Energy Trading and Settlement among others.

Bill Belcher comes to MDA with more than 25 years experience in developing and growing sales channels for large enterprise software companies serving a number of vertical markets.  Most recently, he served as Regional Vice President for Digital Fairway Corporation where he drove direct sales efforts across the North American Utilities/Utilicom, and oversaw the initiative to sell a new hosted Communication Asset Management Software as a Service (SaaS) offering to Fortune 1000 customers.  Prior to Digital Fairway, Belcher held numerous and highly effective sales positions where he significantly grew revenue for companies such as Spirent Communications, CoManage, Micromuse, Cambio Networks and GE among others.

"We are thrilled to have Bill join our team and look forward to leveraging his skills and expertise in selling strategic and conceptual solutions to complex organizations," commented Drew Rockwell, Chief Executive Officer of MDA.  "His experience and ability to manage and grow sales translates into demonstrable results.  We look forward to having him build upon our ongoing success and to helping us to continue to meet the ongoing business requirements of our growing customer base."

About Martin Dawes Analytics

Martin Dawes Analytics is a global process analytics software company focused on maximizing cash from and improving the performance of complex processes.  The Lavastorm Analytic Platform provides data and logic transparency at the atomic level, scales to any level of complexity, is extensible across the order-to-cash process, and delivers both ad hoc analytics and automated controls within one analytic environment.  This capability delivers powerful solutions such as revenue assurance, fraud management, cost validation, customer management, risk management, and core data analytics.  For more information, visit www.mda-data.com or call +1 617 345 5422 ext. 244.

SOURCE Martin Dawes Analytics

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