LeapFrog Introduces LeapPad2™ Power, The #1 Children's Learning Tablet Now with Included Rechargeable Battery

EMERYVILLE, Calif., July 10, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in children's learning tablets, today announced the availability of LeapPad2 Power. LeapPad2 Power has an all new kid cool, tech-forward design and for the first time includes a rechargeable battery and AC adapter for easy one-step charging providing up to nine hours of continual play. This latest addition to the LeapPad family of children's learning tablets includes all the kid-friendly features of the #1 children's learning tablet LeapPad2 such as front and back cameras and video recorders, 4GB of storage for photos, apps, videos and more. In addition, LeapFrog's unique library of more than 800 life-changing content experiences designed or approved by LeapFrog's learning experts is available for the new LeapPad2 Power.

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"Our LeapPad tablets have topped children's wish lists for the last two years and when we asked parents how we could make the next version even better, the top feature they requested was rechargeable batteries," said John Barbour, chief executive officer at LeapFrog. "With LeapPad2 Power, children get all the great features that make our learning tablets the best in the market, have access to our incredible LeapFrog learning library, plus a rechargeable battery feature, giving them up to nine uninterrupted hours of learning and play. Best of all, parents never have to buy batteries again!"

LeapFrog's World-Class Learning Library

LeapFrog's robust learning library is a combination of LeapFrog's top-quality educational entertainment and engaging content from the biggest names in children's entertainment, and is built against a proprietary curriculum of 2,600 skills across math, reading, science, creativity and more. The LeapFrog learning library offers children unique, world class learning content including personalized  profile-based curriculum starting points, innovative hints and prompts, and milestones that provide children with the most appropriate and engaging experiences. Select games and apps automatically adjust the level to challenge children at just the right pace, creating a personalized learning experience as each child progresses through the content.

LeapPad Ultra – The Ultimate Learning Tablet for Kids

In addition to the new LeapPad2 Power, on June 25, LeapFrog introduced the ultimate learning tablet for kids, LeapPad™ Ultra. The new LeapPad Ultra is kid-tough and works with LeapFrog's unique library of more than 800 life-changing content experiences designed or approved by LeapFrog's highly experienced team of learning experts. LeapPad Ultra is kid-ready right out of the box with LeapSearch™ powered by Zui™, a proprietary kid-safe web browser that parents can trust. Unique to LeapPad Ultra, the seven-inch DUO TECH™ high-resolution screen is designed to help children learn to write using a stylus while supporting interactive touch experiences. With the included long-lasting rechargeable battery, children will enjoy hours of learning fun as they explore LeapFrog's learning library of world-class content. Additionally, LeapPad Ultra features a sleek new look and front and back cameras and video recorders plus 8 GB of storage for photos, apps, videos and more.

Availability

LeapPad2 Power (MSRP $99.99, for children 3 to 9 years old) is available online and at major retailers in the U.S. LeapPad Ultra (MSRP $149.99, for children 4 to 9 years old) will be available for pre-sale at leapfrog.com and at major online retailers in the U.S. beginning July 17 and available at major retail locations early August. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99.

For more information, visit www.leapfrog.com/tablets.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys.  The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success.  LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.  

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

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